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null R. Angel Rosario · null Roshini R. · null Vidhya Pillai
Digital marketing is one of the new trendy terms that is used in recent days. Digital marketing can be defined as marketing products or services to a group of targeted consumers to improve the market share of the business with the help of electronic devices. Digital marketing was used in 1970 and it developed in 2000,...
economics and businesssocial sciencesengineering and technology
This study aims to examine the impact of digital marketing strategies on consumer engagement and brand loyalty within Indonesian e-commerce platforms. The growing adoption of digital marketing has transformed how companies engage with consumers, and understanding this dynamic is crucial for enhancing brand loyalty in a...
Research Aims: This research aims to analyze the potential of brand loyalty in the digital marketing era by focusing on various factors influencing brand loyalty amid the rise of digital platforms. Design/methodology/approach: The collected data were analyzed using bibliometric analysis. A bibliometric study was conduc...
Digital marketing has transformed the way businesses communicate with consumers. This research paper examines the impact of digital marketing strategies on consumer buying behavior. The study focuses on social media marketing, influencer marketing, online reviews, personalized advertisements, and email marketing. Prima...
This research focuses on the role of digital marketing in the growth and development of Small and Medium Enterprises (SMEs). The study provides an overview of SME marketing theories and concepts and discusses the importance of digital marketing for SMEs. It also reviews the digital marketing strategies that are suitabl...
economics and businesssocial sciencesother engineering and technologiesengineering and technology
The article addresses the study of digital marketing as a marketing system, the definition of its key elements, feeds and outputs, as well as levels of structure. At the moment, digital marketing is mostly considered at the micro level, while it is functioning at the level of the entire economy, and the systemic intera...
economics and businesssocial sciences8. Economic growth
Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to...
economics and businesssocial sciencesDigital Marketing in the Business Environment
Riduan Mas'ud · Baiq El Badriati · Muhammad Azizurrohman
Purpose — This study aims to determine the level of responsiveness of Islamic cooperatives, namely BMT, in implementing digital media as a marketing tool in West Nusa Tenggara. Research method — The authors used a snowball sampling methodology to collect data using a descriptive qualitative method mixed with literature...
The fastest e-Commerce approach possible is digital marketing. In this marketing technique, we can purchase or sell quickly. With the aid of digital marketing, you can meet the widest possible audience or client, and you can do it quickly. It is extremely relevant in today's commerce environment. This technology improv...
Sinar Dharmayana Putra · Michael Ricky Sondak · Erwin Parega · Sean Michael Owen Wijaya · y 1 más
Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the ad...
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