Buscador de Tesis y publicaciones académicas

Analisis Pengendalian Internal dan Dompet Digital Terhadap Keberhasilan UMKM Mempawah dengan E-Marketing Sebagai Moderasi

Syarifah Najua Amira · Febriati Febriati · Ali Afif

This study aims to determine how internal control systems, digital wallets, and e-marketing affect the success of MSMEs in Mempawah Regency. A quantitative research method was used. The data was analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM). Data were obtained from 100 MSME respond...

The Power of Artificial Intelligence in Digital Marketing

null Prof. Kothiram N. Girsawale · null Rushabh Vijay Mandavgade · null Vibhusha Sonkusare · null Mr. Murlidhar K. Jambhulkar

In the dynamic landscape of digital marketing, businesses are constantly challenged to engage their target audience effectively amidst a plethora of information and choices. Artificial Intelligence (AI) emerges as a pivotal solution in addressing these challenges, revolutionizing traditional marketing approaches throug...

The Development of a Digital Marketing Strategy Model to Influence Re_Purchase Intention of Consumer Products Through Online Channels

Kitichai Sreesuknam · Karun Kidrakarn

The rapid expansion of Thailand's e-commerce industry, fueled by evolving consumer behaviors and increasing digital adoption, has created a competitive landscape where businesses must develop innovative marketing strategies to enhance repurchase intentions. This study constructs a digital marketing strategy model that...

Social media and consumer power : Opportunities and challenges for digital marketing activities

Valentini Chiara

Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to m...

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era

Dr. D. Samundeeswari

Digital Marketing Adaptability Enabled by Digitalisation in the Digital Era Page No.: 21-31 Stanzaleaf International Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): March 2026

Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan

Nurul Farida · Fitri Palupi Kusumawati · Desi Budiono

Nasyiatul Aisiyah (NA) Cabang Pekalongan, Lampung Timur merupakan organisasi otonom Persyarikatan Muhammadiyah pada kalangan kelompok Perempuan muda keluarga Muhammadiyah yang terletak di kecamatan Pekalongan. Nasyiatul Aisiyah (NA) memiliki potensi potensi SDM yang mumpuni dan produk kewirausahaan hasil karya inovasi...

Digital marketing in hospitality and tourism: A bibliometric journey and future research directions

Khalil Ahmad · Yachna Gharde

Digital Marketing Training for MSMEs to Increase Marketing Channel of Local Banten Product

Septariawulan Kusumasari · Fitria Riany Eris · Yudi LA Salampessy · Anggoro Suryo Pramudyo · y 6 más

This community service activity is a digital marketing training conducted by a lecturer of Food Technology Study Program, Sultan Ageng Tirtayasa University to the people of Ciborang Village, Kadubeureum Village, Pabuaran District, Serang Regency. The purpose of this service activity is to provide training and practical...

Utilizing appropriate technology for enhancing production and digital marketing of traditional food through a website

Muhamad Azrino Gustalika · Aditya Wijayanto · Riri Irma Suryani

Serayu Larangan Village in Purbalingga has MSMEs in the form of typical food, namely Jenang and Wajik "Jati Rasa". This MSME was founded during the Covid 19 pandemic. This MSME had problems in production and marketing. So far they have only used manual methods both in Jenang production and in sales. This service aims t...

Estrategias de Marketing Digital SEO para el posicionamiento en la web

Chayan Coloma, Alejandro

La presente investigación se orienta en poder conocer las diferentes estrategias de Marketing Digital SEO para poder mejorar el posicionamiento Web en las empresas que pretender mantener su posición en el marketing, ahora no basta no basta con tener una página web para poder obtener los resultados de un marketing esper...