Buscador de Tesis y publicaciones académicas

Digital Darwinism: : Digital transformation, marketing and public higher education in Greece.

Nektarios Makrydakis

The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes of Greek public university managers towards the need to adopt new practices such as marketing...

Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags

null Raisy · Renza Fahlevi · Fitriana Aidnilla Sinambela

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of obse...

PELATIHAN PEMANFAATAN MEDIA SOSIAL SEBAGAI PELUANG USAHA PADA UKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA

Nining Purwaningsih · null Lena Erdawati · null Dede Sunaryo · null Metha Dwi Apriyanti · y 1 más

Social media is now widely used in almost all companies, the reason is to reach consumers more quickly, easily and widely. Social media (Instagram, Whatsapp, Facebook, etc.) is part of digital marketing, namely product marketing efforts using digital media and internet networks. The change in marketing behavior from co...

Impact of Digital Marketing on Small Business

Dr. Pradip Kumar Das

With mounting blossoming in technology, use of digital marketing is also flowering. Marketers are weathering added dilemma each day with opposing breeds of hopes in this digital epoch. Digital marketing actuates electronic media to cultivate products or services into market. It also induces customers and permits them t...

Marketing digital: um estudo da produção científica brasileira entre 1999 e 2016

Julia Tontini · Mariane Rubin Deutschmann · Valessa Lemos da Silva · Venessa Piovesan Rossato · y 2 más

Estudos bibliográficos são utilizados para compreender as publicações de diferentes áreas e temas da pesquisa científica. No que se refere ao marketing digital, nenhum estudo foi realizado. Além do mais, a internet, aliada ao marketing, é fundamental para trazer resultados organizacionais. Nesse sentido, o presente tra...

Research Dataset of Digital Marketing in Indonesia

Prameswari, Ully Amri

Research Dataset of Digital Marketing in Indonesia. The dataset contains demographics of responden, report of PLS Bootstrapping and PLS Algorithm in excel and image.

Implement improved marketing funnel

Autoría no especificada

PENGARUH VIRAL MARKETING DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN MELALUI PURCHASE INTENTION SEBAGAI VARIABEL INTERVENING

Lusia Tria Hatmanti Utami · Ambar Lukitaningsih · Clariva Latulinskey

Olahraga badminton di kota Yogyakarta saat ini sedang gencar dilakukan guna menciptakan tubuh yang sehat dan ideal. Hal ini menyebabkan pertumbuhan yang pesat dalam sektor olahraga dan usaha kecil menengah yang fokus pada olahraga, khususnya badminton di kota Yogyakarta. Oleh sebab itu, tujuan dari penelitian ini adala...

The Influence of Fear of Missing Out (FoMO), Brand Image, and Influencer Marketing on the Purchase Decision of Glad2Glow Skincare Products

Nur Addina Haula Wibowo · Shenda Aprilia Christanti · Ardy Tri Yunianto

The purpose of this study was to examine how digital marketing, influencer marketing, and fear of missing out affected customers' decisions to buy Glad2Glow skincare products, especially those who live in East Jakarta. This study employed a quantitative approach using an associative-causal methodology. A targeted sampl...

Applying Digital Advertising in Food and Beverage Industry for McDonald’s with Marketing 5.0 Approach

Sardjono Wahyu · Cholidin Achmad · Johan

Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intellige...