Buscador de Tesis y publicaciones académicas

The impact of AI-supported marketing capabilities and analytics on SMEs' customer agility and marketing performance

Fatma Demirağ

This research examines the impact of marketing analytics and artificial intelligence applications on customer agility and marketing performance in businesses that adopt e-commerce. In this quantitative study, data were collected through a questionnaire. Data collected from 227 managers online were analyzed using the Sm...

PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM

Dicky Supriatna · Julisar Surjadi · Deasy Ariyanti Rahayuningsih

In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice...

Livestream Marketing and Digital Transformation of Enterprise Marketing Mode

Liubo Sang

Marketing communications in an international company : the importance of the digital marketing and brand identity

Lehtonen, Sini

Characteristic Similarities between Agri-Food Marketing in Bottom of the PyramidSubsistence Markets and Digital Marketing

Autoría no especificada

Opportunities and Challenges of Digital Marketing in India

Bose, Dr. Subhankar · Kumar, Dr. Gunjan

India is a huge market for marketing of any company's product. It is because of its rising population size and increasing disposable income especially of its young population .Hence all the marketers' pays special attention to India for its own business. As you know, along with the passage of time everything changes in...

The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace

Verawaty Verawaty · Yayu Pratiwi Seran

The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of so...

Dampak Digital Marketing dan Electronic Word of Mouth terhadap Keputusan Pembelian Produk Skincare Skintific di Batam

Inda Sukati · Ratri Perwinta Nengsi

This research aims to investigate the influence of digital marketing and electronic word of mouth variables on purchasing decisions for skincare products in Batam. This research uses the Jacob Cohen formula to determine the sample size, with a total of 204 respondents because the sample size is unknown. The data was pr...

KOMUNIKASI PEMASARAN DIGITAL PRODUK CAKE AND COOKIES DALAM MENINGKATKAN PENJUALAN KOMUNITAS UMKM

Aprilyanti Pratiwi · Nazhifa Kamila · Winda Haifa

There has been a change in marketing strategy, from traditional to modern. Modern marketing strategy was chosen because it has several advantages, such as wide market and cheap promotional costs. One of users modern marketing strategies is MSMEs. Modern or digital marketing has proven to be influential in showing the a...

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

Nadya Nadya

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phe...