Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
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The digital revolution has changed and continues to fundamentally change every human activity, whether we refer to economics, innovation, education, health, or governance, having an evergrowing pace. The Internet, mobile phones or other tools that collect, store, and distribute digital information rapidly spread around...
digital technologiesmarketing mixEconomics as a sciencedigitisation
Tri Yuwono · Tatang Tajudin · Rony Nur Triwibowo · Herlin Natasya Sefiani · y 1 más
UMKM is an economic sector that has an important role in national development. However, MSMEs still face various challenges, such as low mastery of digital marketing and business legality. Therefore, the purpose of this community service activity is to provide digital marketing training and legal assistance for MSME En...
economics and businesssocial sciences16. Peace & justice
null Zainur Ridho · null Muhammad Jalaluddin Assayuthy
The purpose of this research is to examine the digital marketing strategies used by PT. Arudam 99 Cabang Probolinggo to increase the quantity of umrah participants. The approach used in this research methodology is descriptive qualitative, with the title "Digital-Based Marketing Strategies in Increasing the Quantity of...
MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This s...
Anna Fariyanti · Herawati Herawati · Yanti Nuraeni Muflikh · Suprehatin Suprehatin · y 1 más
Community service activities were carried out in Palon Village, Jepon District, Blora Regency, a center for beef-cattle production. The initiative responded to the continued reliance on traditional practices, especially manual financial record-keeping and product marketing, which limit efficient, evidence-based decisio...
This study examines the effects of financial literacy and digital marketing transformation on MSME competitiveness and tests sustainability orientation as a moderating variable. A quantitative explanatory design was applied to 162 MSME owners, managers, and operational decision makers in Jakarta. Data were collected th...
Nusa Dewa Harsoyo · null Hasna Dini Nur Fuady · Rusyda Afifah Ahmad · Soritua Ahmad Ramdani Harahap
Background: This research aims to determine the influence of digital marketing and E-WOM on the purchase decisions of Wardah Unida Gontor students regarding products. Objective: This research examines the influence of digital marketing and E-WOM on the purchase decisions of Unida Gontor students regarding Wardah produc...
Laila, Nisful · Sukmaningrum, Puji Sucia · Azman Saini Wan Ngah, Wan · Nur Rosyidi, Luthfi · y 1 más
This study conducts a bibliometric analysis of digital marketing literature in small and medium enterprises (SMEs) over the past two decades, using 295 documents from the Scopus database and employing VOSviewer and RStudio with "biblioshiny." It explores co-authorship, co-occurrence, and co-citation patterns to reveal...
In today’s digital world, honing effective marketing strategies are critical for all varieties of organizations, yet community-based nonprofits often must overcome additional challenges due to limited resources and funds. Within this thesis I will explore how nonprofit organizations can implement effective digital mark...
This research explains the interaction of marketing intelligence with business intelligence tools and e-marketing strategies for Jordanian companies such as Amazon, Marka VIP, and Khazanti, with a sample size of 317 employees. The authors investigated the direct impact of marketing intelligence on the e-marketing strat...
HF5001-6182economics and businesssocial sciencesManagement. Industrial management
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