Buscador de Tesis y publicaciones académicas

Digital Marketing and Innovation Effects on Marketing Performance

Ramadienna Fachrunnisa Kamalia · Triyogo Mulyo Adhi · Indra Muis

Analysis of Digital Marketing Strategies in the Covid-19 Pandemic

Anindya Khrisna Wardhani · Arina Nuraliza Romas

The Covid-19 pandemic has affected the global economy and environment. The main victims of the covid-19 outbreak are Micro Small and Medium Enterprises (MSMEs), especially in developing countries due to the limited use of digital technology. Digital marketing is a strategic step that can be done by MSMEs to market thei...

The Influence of Product Quality and Digital Marketing on Customer Loyalty in Coffee Bean Products at Titik Tuju Kediri

Rahmadi, Afif Nur · Sudarmiatin · Wardana, Ludi Whisnu

This research aims to determine the influence of product quality and digital marketing partially and simultaneously on customer loyalty to coffee bean products at Point Tuju Kediri. The population in this study were customers who bought coffee bean products, with a sample of 96 respondents. The sampling technique is to...

Pemanfaatan Digital Marketing pada UMKM untuk Pertumbuhan Ekonomi Lokal di Desa Kerjen, Kabupaten Blitar

Kartika Sari · Ekawaty, Marlina · Badriyah, Nurul

Abstract The development of information technology can encourage local economic activities in the community, namely entrepreneurial activities. By utilizing information technology, MSME players can increase market share through digital technology. Therefore, the focus of this service activity is socialization regarding...

Pelatihan Marketing Digital bagi Calon Pekerja Migran Indonesia Menggunakan Dana Bagi Hasil (DBH) Cukai Hasil Tembakau (CHT)

Ramayani Yusuf · Gunardi Gunardi · Yaya Mulya Mantri · Fauzi Caniago · y 2 más

Calon Pekerja Migran Indonesia (CPMI) memerlukan keterampilan tambahan untuk meningkatkan kesejahteraan dan produktivitas mereka selama bekerja di luar negeri. Pelatihan marketing digital menjadi salah satu solusi untuk memberikan bekal keterampilan berwirausaha secara digital. Tujuan dari pelatihan ini adalah untuk me...

Estrategias de marketing para monetización de creadores de contenido en plataformas digitales [Marketing strategies for monetisation of content creators on digital platforms]

Víctor Daniel Vásconez-Torres · José Alberto Rivera-Costales

El artículo analiza el papel del marketing digital en la economía de los creadores de contenido y su impacto en la monetización a través de plataformas digitales. El objetivo de la investigación fue explorar las estrategias de marketing más efectivas para que los creadores de contenido puedan generar ingresos a través...

Peningkatan Literasi Digital Marketing UMKM Kota Tasikmalaya

Nurfitriya, Mira · Fauziyah, Azizah · Koeswandi, Tika Annisa Lestari · Yusuf, Ismail · y 1 más

Tujuan pengabdian kepada masyarakat (PkM) ini adalah untuk mengetahui perbedaan tingkat literasi sebelum dan sesudah diberikan pelatihan digitalisasi marketing UMKM. Objek penelitian dalam penelitian ini adalah 11 peserta pelatihan UMKM Kota Tasikmalaya. Pengabdian ini menggunakan Metode Focus Group Discussion (FGD), d...

Social Media as an Object of Marketing Researches

M. Zaitseva · H. Pshynka

The relevance of the study. The access to social media and digital marketing led to the discovery of plenty of data which marketers use in their work. However, there is a lack of professional rules as to the use of social media in marketing and there is a lacuna in understanding of the consumers’ comfort when marketers...

Current analysis of China’s digital marketing and digital economy

Vashchyla, H. · Liu Juntong

In this article current analysis of digital marketing and digital economy in China is considered. The differences between digital marketing, social networks and services in China and other countries of the world are analyzed. Main achievements in Chinese digital economy are summarized. The reasons and features of the r...

Combining experience marketing with influence marketing can lead to an increase in digital brand awareness

Almeida e Souza, Carolina · Costa e Silva, Susana · Shimabukuro Sandes, Fabio

Objective: This work aimed to discuss how the combined strategy of experiential marketing and influence marketing can lead to an increase in a brand's digital brand awareness. By combining elements of experience marketing with the dissemination through digital influencers, this project presents and discusses the positi...