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Digital marketing has become a dominant promotional strategy in the modern business environment due to rapid technological advancement and widespread internet usage. Despite increased adoption, many organizations remain uncertain about the financial returns generated from digital marketing investments. This review pape...
This study aims to determine whether there is an effect of digital marketing (digital marketing on brand awareness), while the independent variables are Twitter (X1), Instagram (X2) and Facebook (X3) and the dependent variable is brand Awarness (Y). using multiple linear analysis techniques.For data collection research...
digital marketing, brand awarness, e-commerceeconomics and businesssocial sciencesManajemen
At this time many business people use digital as their marketing activities, including PT. Telekomunikasi Indonesia, Tbk conducts digital marketing on milennial generation in marketing Indihome products through social media so that the writer is interested in conducting research in this phenomenology. This study aims t...
Zakiyah Zulfa Rahmah · Mirhamida Rahmah · Yusriyah Rahmah · Chamdan Purnama · y 1 más
Brangkal Printing, as one of the SMEs in the printing services sector, still faces marketing challenges because its promotional efforts tend to be conventional, its use of social media is not yet optimal, and the management’s ability to create and manage digital content remains limited. These conditions have prevented...
Abstract Artificial intelligence (AI) is a significant aspect of digital marketing since it enables decision-making and recommendations by computers. The rise in awareness among consumers using data gathering techniques has raised concerns regarding ethics in terms of privacy and trust when using AI in digital marketin...
Data-driven algorithms are becoming more prevalent in our everyday lives, automating various decisions that can impact access to opportunities and resources. For this reason, much research concerns the ethical and social consequences of algorithms. Algorithmic digital marketing represents a key means by which people en...
With the accelerated development of the global digital economy, digital commerce is becoming an increasingly important part of global trade. At the same time, widespread mobile internet penetration and technological advances are creating unprecedented marketing channels and transaction scenarios. Mobile marketing plays...
Abstract: Digital marketing has revolutionized the way consumers interact with brands and purchase products and services. The COVID19 pandemic has further accelerated this transformation, compelling businesses to heavily rely on digital channels for reaching and engaging their target audience. This study examines the c...
Hassan Al-Ababneh · Firas Alotoum · Mahmud Dalbouh · Olga Popova · y 2 más
The purpose of the study is to develop a methodology for determining the modification of digital marketing and logistics and the peculiarities of their management under the influence of artificial intelligence. A theoretical and methodological analysis of existing research was carried out, relevance and purposefulness...
Sri Handayani · Andriyani Prawitasari · Siti Hanilla
This research is to analyze the use of digital marketing strategies implemented at BUMDes Lestari Jaya and analyze the factors that hinder the development of BUMDes Lestari Jaya online stores and analyze the proposed appropriate marketing strategies to optimize the reach of BUMDes Lastari Jaya Digital Marketing. This a...
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