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Este artigo discute sob o prisma relacional e processual a utilização da metodologia do Decálogo Digital, também conhecida como Ciclo do Marketing Digital elaborada pelo autor. No presente trabalho se justifica a necessidade de um sistema metodológico de trabalho prático e eficaz para a realização das campanhas de mark...
This thesis was for Kenkäboxi.fi, an e-commerce retailer (e-tailer) company importing shoes from China and selling them for consumers in Finland via its online store. Kenkäboxi.fi has been active for four months, and it has not got enough sales so far. It has been focusing its digital marketing on two channels only, wh...
E-Commerce & Marketing4. Educationeconomics and businesssocial sciences
This paper describes the impact of big data and machine learning (ML) on digital transformation of the marketing industry and the challenges it faces from a data and information management perspective. To do this, the study identified areas of digital transformation in marketing that have not yet been sufficiently cove...
Big datamachine learning (ML)9. Industry and infrastructureeconomics and business
The use of the internet every day has increased. This is something that must be realized by micro, small and medium enterprises (MSMEs). One of the marketing media that is currently in great demand by SMEs to support sales promotions is digital marketing. This progress is considered very useful as a business marketing...
Ovaj završni rad istražuje koncept digitalnog marketinga u turističkoj industriji, s fokusom na ključne marketinške strategije koje se primjenjuju kako bi se postigla online prisutnost i provele kreativne kampanje. Digitalni marketing obuhvaća širok spektar digitalnih tehnologija i komunikacijskih kanala, uključujući i...
Društvene znanostidigitalni marketingEconomicssocial media
Digital marketing is a key strategy in the era of the Fourth Industrial Revolution, aimed at expanding market reach, improving cost efficiency, and boosting sales. Although previous studies have explored the impact of digital marketing on consumer behavior, research focusing on local Acehnese products remains limited....
local productpurchasing decisioneconomics and businesssocial sciences
Industry trades report the digital marketing skills gap continues to widen. In response to this need, Experiential Learning Theory (ELT) and a partnership with a leader in marketing technology was applied to create the Applied Marketing & Media Education Norm (AMEN). AMEN provides a model matching the employment needs...
This study aims to analyze the effect of digital marketing implementation on revenue of culinary micro-enterprises in Kuantan Mudik District. The method used in this study is a quantitative approach with a causal research type. The population in this study were all culinary micro-enterprises that use digital marketing,...
Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farm...
This paper focuses on the methods and the mechanisms of E-commerce and E-marketing, and the important role of international electronic companies in this vital and digital field. The spreaders of the digital economy and the techniques of information and communication technology are deployed with applications of E-commer...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
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