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Resty Nurqomah · Risna Putra Pradana · Muhammad Adhitya Hidayat Putra · Ismi Rajiani · y 2 más
The COVID-19 pandemic has caused a significant decline in sales for MSMEs, especially those relying on conventional sales methods. This community service aims to provide digital marketing training to enhance the marketing of UMKM products in Kelurahan Banua Anyar, Banjarmasin City. The training consisted of two parts:...
Digital Marketing has influenced the way companies are targeting their potential customers and have been successful in altering customer perception and their choices to help decision making thereby enabling the companies to achieve sales targets easily. Artificial Intelligence, the golden term in today’s marketing doma...
Local products in Ghana's global markets face challenges such as low visibility and limited market penetration due to inadequate marketing strategies. A survey research method was employed, gathering data from 150 local businesses across different regions of Ghana. The survey utilised a structured questionnaire to coll...
MarketingFOS: Economics and businessGeographicSub-Saharan
Customer expectations are evolving rapidly, and their requirements are becoming increasingly diverse. Simultaneously, significant technological innovations are enabling better understanding of these needs and the delivery of tailored products and services. Strategic marketing approaches, such as neo marketing and digit...
This study aims to analyze the effect of digital marketing on increasing brand awareness in online businesses in Indonesia. The research method used is associative quantitative research with a multiple linear regression approach. Data were collected through an online questionnaire distributed to 120 respondents, namely...
O Marketing Digital tornou-se um elemento fundamental para o sucesso das empresas de comércio eletrônico, permitindo maior visibilidade, interação e conversão de clientes por meio de estratégias digitais eficientes. As organizações que compõem a elite das e-commerces destacam-se pelo uso de tecnologias avançadas, análi...
Digital marketing has transformed how firms communicate, persuade, and transact with consumers—particularly youth. This paper examines the multifaceted impact of digital marketing on adolescents and young adults through a synthesis of empirical studies, public reports, and theoretical perspectives. We analyze exposure...
Digital transformation is becoming crucial for business sustainability. The research investigates how digital literacy can enhance business performance through improved marketing linking capabilities in micro businesses, focusing on a sample of food and beverage businesses in Surabaya. This paper contributes to the lim...
Ni Kadek Dwi Lastari · I Made Artana · I Gede Putu Krisna Juliartha
<p><em>Feelgoods.id is a business engaged in the sale of gold and silver jewelry. The problems that occur with Feelgoods.id are unstable product sales. So, this study aims to analyze and implement digital marketing strategies to increase product sales. In this research was conducted using SWOT analysis, Marketing Mix a...
The development of digital technology has brought significant changes in the business world, including in the motor vehicle maintenance service industry. The use of digital media, especially social media platforms, is one of the main strategies in marketing communication to reach consumers more widely, quickly, and int...
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