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85.117 resultados para «marketing digital»

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Artículo 2024 Acceso abierto Revisado por pares 1 cita

Digital marketing training to increase the marketing of MSME products in the Banua Anyar Village

Resty Nurqomah · Risna Putra Pradana · Muhammad Adhitya Hidayat Putra · Ismi Rajiani · y 2 más

The COVID-19 pandemic has caused a significant decline in sales for MSMEs, especially those relying on conventional sales methods. This community service aims to provide digital marketing training to enhance the marketing of UMKM products in Kelurahan Banua Anyar, Banjarmasin City. The training consisted of two parts:...

social sciences education
  • Universitas Muhammadiyah Magelang
  • DOI: 10.31603/ce.9341
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Artículo 2025 Acceso abierto Revisado por pares

Role of Artificial Intelligence in optimizing Effectiveness of Digital Marketing in Real Estate

Mohit Agarwal · Nikita Singhal

Digital Marketing has influenced the way companies are targeting their potential customers and have been successful in altering customer perception and their choices to help decision making thereby enabling the companies to achieve sales targets easily. Artificial Intelligence, the golden term in today’s marketing doma...

economics and business social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i04.51145
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Artículo 2006 Acceso abierto

Marketing Approaches to Local Products in Global Markets: Insights from Ghana's Context

Mensa, Amponsah

Local products in Ghana's global markets face challenges such as low visibility and limited market penetration due to inadequate marketing strategies. A survey research method was employed, gathering data from 150 local businesses across different regions of Ghana. The survey utilised a structured questionnaire to coll...

Marketing FOS: Economics and business Geographic Sub-Saharan
  • Zenodo
  • English
  • DOI: 10.5281/zenodo.18837868
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Artículo 2025 Acceso abierto Revisado por pares

ADOPTION OF STRATEGIC APPROACHES AND INDUSTRY 4.0 TOOLS IN THE MARKETING OF FINANCIAL PRODUCTS AND SERVICES

null S. Muthukarpagam · null C. Yogalakshmi

Customer expectations are evolving rapidly, and their requirements are becoming increasingly diverse. Simultaneously, significant technological innovations are enabling better understanding of these needs and the delivery of tailored products and services. Strategic marketing approaches, such as neo marketing and digit...

economics and business social sciences
  • Granthaalayah Publications and Printers
  • DOI: 10.29121/ijetmr.v12.i(4se).2025.1587
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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Pengaruh Digital Marketing terhadap Peningkatan Brand Awareness pada Bisnis Online

Noni Antika Khairunnisah

This study aims to analyze the effect of digital marketing on increasing brand awareness in online businesses in Indonesia. The research method used is associative quantitative research with a multiple linear regression approach. Data were collected through an online questionnaire distributed to 120 respondents, namely...

economics and business social sciences
  • Institut Pendidikan Nusantara Global
  • DOI: 10.55681/sentri.v4i12.4828
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Publication 2026 Acceso abierto

Marketing Digital: A Elite das E-Comerces

Santos, Jessé

O Marketing Digital tornou-se um elemento fundamental para o sucesso das empresas de comércio eletrônico, permitindo maior visibilidade, interação e conversão de clientes por meio de estratégias digitais eficientes. As organizações que compõem a elite das e-commerces destacam-se pelo uso de tecnologias avançadas, análi...

economics and business social sciences
  • Zenodo
  • DOI: 10.5281/zenodo.20647991
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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Digital Marketing on Youth: An Academic Analysis

Gudipati Rao · Sasupalli Triveni · Seesa Santosh

Digital marketing has transformed how firms communicate, persuade, and transact with consumers—particularly youth. This paper examines the multifaceted impact of digital marketing on adolescents and young adults through a synthesis of empirical studies, public reports, and theoretical perspectives. We analyze exposure...

media and communications social sciences
  • International Journal for Multidisciplinary R...
  • DOI: 10.36948/ijfmr.2025.v07i05.57925
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Artículo 2024 Acceso abierto Revisado por pares

How Can Digital Competencies Transform The Performance Of Micro Business

Sesilya Kempa · Fransisca Angelica Liemena

Digital transformation is becoming crucial for business sustainability. The research investigates how digital literacy can enhance business performance through improved marketing linking capabilities in micro businesses, focusing on a sample of food and beverage businesses in Surabaya. This paper contributes to the lim...

economics and business social sciences
  • UNIB Press
  • DOI: 10.33369/bicemba.2.2024.84
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Artículo 2023 Acceso abierto Revisado por pares

Analisis Strategi Digital Marketing Dan Implementasi Untuk Meningkatkan Penjualan Produk Perhiasan

Ni Kadek Dwi Lastari · I Made Artana · I Gede Putu Krisna Juliartha

<p><em>Feelgoods.id is a business engaged in the sale of gold and silver jewelry. The problems that occur with Feelgoods.id are unstable product sales. So, this study aims to analyze and implement digital marketing strategies to increase product sales. In this research was conducted using SWOT analysis, Marketing Mix a...

economics and business social sciences
  • STMIK Banjarbaru
  • DOI: 10.35889/jutisi.v12i1.1216
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Artículo 2026 Acceso abierto Revisado por pares

Digital Marketing Communication Strategy in Building Brand Awareness at Riverside Car Wash

null Susi Marni · null Nani Cahyani · null Febriyantina Istiara · null Ruruh Aris Setya Wibawa · y 1 más

The development of digital technology has brought significant changes in the business world, including in the motor vehicle maintenance service industry. The use of digital media, especially social media platforms, is one of the main strategies in marketing communication to reach consumers more widely, quickly, and int...

  • CV Edujavare Publishing
  • DOI: 10.70610/jcpa.v4i02.1927
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