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Karmawan Karmawan · Echo Perdana Kusumah · Darus Altin
The influence of digital technologies—specifically Financial Technology (FinTech) and artificial intelligence (AI)—on sustainability perceptions in the tourism sector was investigated, with a focus on the mediating role of digital marketing informativeness. Drawing on survey data from 250 Indonesian respondents across...
The background of this research is based on the increasingly competitive culinary business landscape in the digital era, where digital marketing strategies, menu variations, and customer service play a crucial role in maintaining customer loyalty. This research aims to test and analyze the influence of digital marketin...
Micro, Small, and Medium Enterprises (MSMEs) or commonly known as SMEs, are an important sector in the Indonesian economy, especially in the Kel. Keranggan area of South Tangerang. In this digital era, the use of information technology, especially digital marketing, is the key to increasing MSME product sales. This pap...
Mustika Sari · Muhammad Iqbal Firdaus · Muhammad Dafa Irfansyah
In the digital era, digital marketing, social media, and influencers play a crucial role in introducing brands to public. Internet technology allows for fast and accurate information dissemination, making it an effective and efficient tool for increasing brand awareness. The rapid growth of internet and social media us...
Munawaroh Munawaroh · Siti Nazihah Mahfudah · Rifdah Aulia · Muhamad Syamsul Ma'arif · y 6 más
This community service activity is motivated by the needs of female MSME actors in Salira Village to increase the competitiveness of amplang cracker products in the digital market. Although this product has tremendous market potential, the challenges in using digital technology for marketing hinder product reach and sa...
This study aims to analyze the influence of digital marketing capabilities on investment decisions of micro, small, and medium enterprises (MSMEs) in Sleman Regency, Indonesia, as well as to examine the role of MSME performance in shaping such decisions. Using a quantitative approach, data were collected through a stru...
Digital marketing has transformed how organizations engage consumers, measure marketing performance, and allocate resources efficiently. This study synthesizes contemporary scholarship on digital marketing, covering social media, search engines, content marketing, influencer activities, e-commerce, and analytics-driven...
This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists’ perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance...
GGeography (General)technology acceptance model (tam)economics and business
Trusted digital marketing agency in Thailand, Ginie Digital helps businesses grow with clear strategy, data-driven execution, and consistent results. We focus on improving online visibility, reaching the right audience, and building sustainable digital growth that supports long-term business success. https://giniedigit...
Anis Sya’bania · Maulidya Alfi Anita Zain · Agung Winarno · Agus Hermawan
The rapid development of digital technology has an impact on the world of marketing. Digital marketing allows potential customers to obtain details regarding products and how to transact through internet media. So far, marketing carried out by lamingo97 has not utilized digital marketing, requiring consumers to come di...
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