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Abstract Artificial Intelligence (AI) has become a key player in revolutionizing digital marketing strategies. By analyzing vast amounts of data, AI helps businesses understand customer behavior, preferences, and purchasing patterns, enabling them to create personalized experiences for users. Personalization in digital...
Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers. Multiple phil...
Lance Astoriano · null Gerona, Justin Albert D. · null Marzan, Juan Carlos R.
Digital marketing is arguably one of the preeminent marketing strategies utilized by today's vast number of businesses and companies. This strategy offers tools that enable them to promote their products to a much larger audience as it encompasses geographical boundaries. Also, it can build better relationships with cu...
basic medicinemedical and health sciencesphysical sciencesnatural sciences
This study focuses on Digital Marketing Practices on Consumer Buying Behaviour of Makro Myanmar Supermarket. The study aims to analyses the effect of digital marketing practices on consumer buying behaviour at Makro Myanmar Supermarket in Yangon. Primary data is collected from the respondents who have bought products o...
Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and perfo...
9. Industry and infrastructureother engineering and technologiesengineering and technology
Dijital pazarlama, internet ve bilgisayarın birçok alanda olduğu gibi üretim, reklâm, satış ve dağıtım gibi ticari işlemlerin gerçekleştirilmesinde de kullanılması ile ortaya çıkan pazarlama şeklidir. İnternet ve bilgisayar kullanımının çok hızlı bir şekilde arttığı günümüzde işletmelerin pazarlama faaliyetlerinde diji...
The article analyzes the terms "brand" and "brand marketing" etymology theoretical concepts, and formulates the author's vision of these definitions. It is determined that the modality of a brand can be changeable and depend on various factors: the competitive environment, marketing strategies and socio-economic condit...
This research explores the transformative impact of Artificial Intelligence (AI) tools and applications on branding and marketing practices within the digital marketing domain. The study evaluates how AI-powered technologies—such as chatbots, recommendation engines, predictive analytics, and automation platforms—are en...
Muhammad Ersya Faraby · Muhammad Syarif · Deykha Aguilika · Ahmad Musadad · y 3 más
IntroductionHalal tourism offers a range of travel packages designed to accommodate Muslim travelers. Several components support the development of halal tourism, including halal food, halal transportation, halal hotels, halal logistics, halal financial systems, and halal tour packages that comply with sharī‘ah standar...
tourism destinationreligious tourismPesarean Syaikhona Kholilsocial media promotion
This community service program aims to improve the understanding and skills of MSMEs in the Barlingmaskaceb area in implementing digital marketing strategies. Digitalization in marketing is an urgent need for MSMEs to be able to compete in the increasingly competitive era of industry 4.0. This program includes training...
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