Buscador de Tesis y publicaciones académicas

Islamic Ethical Guidance for Marketing and Digital Marketing: A Study based on 7 Ps Marketing Model

null Abi Huraira Rifas · null Mohamed Nazar Mohamed Nushthi

The concept of Marketing has grown rapidly in traditionally and technologically. 7P model in the marketing has been rounded up the whole business world effectively and efficiently. The business world is being transformed all the business and marketing activities into the digital marketing due to advanced technology tod...

Inovasi Pengembangan UMKM Citruk di Desa Ranca Iyuh Kabupaten Tangerang Melalui Digital Marketing

null Sudrajat · null Taufik Hidayat · null Fithri Wulandari · null Rifal Multinsyah · y 1 más

Penelitian ini berfokus pada inovasi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) citruk di Desa Ranca Iyuh, Kabupaten Tangerang, melalui penerapan digital marketing. Desa Ranca Iyuh memiliki potensi ekonomi yang belum sepenuhnya tergali, khususnya dalam sektor UMKM, yang memproduksi citruk, makanan ringan berb...

PKM TRAINING AND BUSINESS DEVELOPMENT AND DIGITAL MARKETING AT MSMES MITRA RAZZ FOOD SUPPLIER DEPOK WEST JAVA

Syahrudi Syahrudi · Abdul Azim Wahbi · Sahrudin Sahrudin

General background: MSMEs play a critical role in driving economic growth but often face challenges in financial management and digital marketing, hindering their competitiveness. Specific background: Razz Food Supplier Partner MSMEs, like many small enterprises, struggle with low digital literacy, which impacts their...

A Comparative Study of Digital Marketing Strategies of HDFC Bank and ICICI Bank with Special Reference to Customer Engagement

null Prof. (Dr.) Muktak Vyas

The rapid growth of digital technologies has significantly transformed the banking sector in India, compelling financial institutions to redesign their marketing approaches to remain competitive and customer-centric. This study presents a comparative analysis of the digital marketing strategies adopted by HDFC Bank and...

Digital Marketing Strategies of Modern Islamic Boarding Schools

Badrut Tamam · Titi Kadi

e aim of this study is to identify the digital marketing strategies implemented by Al Azhar Balikpapan and Al Mazaya Paser and to assess their effectiveness in strengthening institutional visibility and trust. The research employed a qualitative descriptive method using a multisite design, supported by observation, in-...

La evolución del marketing digital en las empresas familiares. Caso Práctico: Prosal Limpiezas.

Cortés Gelado, Cristina

El marketing digital constituye una ventana mediante la cual las empresas puede darse a conocer en el mundo online. Permite conectar con un amplio número de usuarios sin limitaciones geográficas ni horarias. Las empresas de reciente creación lo llevan en su ADN, aprovechando desde sus inicios las plataformas digitales...

Youth exposure to unhealthy digital food marketing in relation to race/ethnicity and income adequacy in Canada

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background Youth of racial/ethnic minority groups and lower-income households are disproportionately exposed to unhealthy food marketing on television; however, there is limited evidence concerning digital marketing. This study examined differences in Canadian youth’s exposure to digital food marketing by race...

The Impact of Digital Marketing on Consumer Buying Behavior

Livisha Vidhani

Digital marketing has greatly changed how consumers make purchasing decisions. This project looks at how social media, search engines, and email marketing influence buying behavior. It focuses on how online ads, brand presence, influencer marketing, and customer interaction affect the way consumers decide what to buy....

A Comparative Study of Traditional Marketing and Digital Marketing in Building Brand Loyalty

DR. ANIL NIVRUTTI PAWAR

THE INFLUENCE OF DIGITAL MARKETING ADOPTION ON MARKET DEVELOPMENT: MEDIATION OF CUSTOMER ENGAGEMENT AND SALES GROWTH AMONG SMES IN SOUTH AFRICA

Bonisa Sotondoshe, Miston Mapuranga and Mzwandile Mbenenge

Small and Medium Enterprises (SMEs) are crucial to economic development, yet many, particularly in underdeveloped regions such as South Africa's Eastern Cape, face significant growth challenges. The adoption of digital marketing presents a viable pathway for these businesses to enhance their competitiveness and market...