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Shopee is an online marketplace application, shopee offers a variety of products such as electronics, mother and child needs, fashion, make up and skin care, even fresh vegetables are sold at shopee. This study aims to examine the effect of digital marketing, influencer marketing and online customer reviews on online p...
This thesis was conducted for Nirdev Kukhura Poultry Firm, a small family-owned poultry business in rural Nepal. The study focused on whether digital marketing can be implemented in a rural farm business where it had not been practiced before. The objective was to examine the market, customer behaviors, and the farm’s...
The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more sustainable. CSR is a wel...
Fashion industryeconomics and businesssocial sciencesDigital Marketing
Tämän opinnäytyön tarkoituksena oli selvittää miten digitaalista markkinointia huonekalualalla käytetään ja miten Maskun kalustetalo tulee mahdollisesti tulevaisuudessa kehittämään markkinointiaan. Tutkimuksen tavoitteeksi asetettiin selvittää käyttääkö huonekalualalla toimiva Maskun kalustetalo digitaalista markkinoin...
verkkomainontaMarkkinointi ja sähköinen kauppamarkkinointihuonekaluala
Marketing activities that utilize digital media or the internet are often referred to as digital marketing. One of the strategies of digital marketing is to utilize social media as a marketing medium, commonly referred to as social media marketing. One of the social media platforms used as a means of promotion and comm...
media and communicationsSocial Media Marketingsocial sciencesInstagram
This research aims to analyze the role of TikTok in guerilla marketing in the digital marketing era. The type of research used is descriptive qualitative. The primary data used in this research was obtained from observations of phenomena by researchers on the TikTok accounts @sovella.id and @moutfit_id. The research re...
The aim of this thesis is to analyse how effective influencer marketing is in order to improve brand development for the startup ClippingKlub, which focuses on providing professional photo editing and digital creative services. The study specifically investigates the influence of the influencer marketing on the brand a...
social mediasocial sciencesbrandingstrategic planning
Digital media have been rapidly evolving in the past years which led to a significant change in a marketing strategy formation. There is a distinct need to efficiently combine traditional and digital media for product advertising and brand management to maximize the outcomes. However, due to the novelty of the phenomen...
social mediaeconomics and businesssocial sciencesmarketing
ABSTRACT In a time when technology is taking over everything we do, and the mode of doing business is rapidly going digital, and with the challenges being faced by SMEs in Nigeria, it became necessary to look closely into the lives of SMEs and their relationship with the digital technology as regards creating awareness...
MarketingMarketing,Small and Medium scale Enterprises,economics and business
This study dives into the domain of marketing multimedia and applications, with an accentuation on creative digital methods and their influence on audience engagement in the digital era. The exploration intends to examine the historical evolution, theoretical underpinnings, and pragmatic consequences of marketing multi...
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