Buscador de Tesis y publicaciones académicas

Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs

Sintha Wahyu Arista · Sigit Hermawan · Rita Ambarwati Sukmono

The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been reg...

A Study on the impact of digital marketing on export growth

Abdul Moiz Sarwari · Juma Rasuli

O principal objetivo do marketing é ajudar empresas a aumentar o seu desempenho, colocando seus bens e serviços à disposição dos clientes. Atualmente, empresas competem intensamente entre si para se expandirem e garantirem sua existência a longo prazo no mercado. De acordo com o estudo de Ayyagari, Beck e Demirgüç (200...

ESG-ОРІЄНТОВАНИЙ МАРКЕТИНГ ЯК ДЕТЕРМІНАНТА РЕЗУЛЬТАТИВНОСТІ СТРАТЕГІЧНИХ РІШЕНЬ ТА СТІЙКОГО РОЗВИТКУ ПІДПРИЄМСТВА

Autoría no especificada

In the context of growing environmental, social, and governance challenges, enterprises are increasingly required to reconsider traditional approaches to marketing management and strategic decision-making. The intensification of global competition, stakeholder pressure, digital transformation, and the spread of sustain...

B2C Marketing Approach from a B2B Company: Research on Potential of Digital Communication Channels

Sakura, Shioda

This thesis project was focused on studying the potential of the B2C marketing communication channel approach within a B2B company; the main goal was set to select a suitable digital marketing communication channel for the client company. The purpose of the selected communication channel was to improve brand awareness...

Dampak Isi dan Keakuratan Seleksi Pemasaran Digital terhadap Penjualan Makanan Olahan Ikan Lombok Timur

Sulkiah Sulkiah

Recent empirical studies show that the use of digital marketing among fishermen is still not optimal due to limitations in content creation and limited online media options. Digital marketing has been heralded as an effort to increase sales to fishermen. Unattractive content and target market errors in online media are...

Examining differences in exposure to digital marketing of unhealthy foods reported by Canadian children and adolescents in two policy environments

Vergeer, Laura · Soto, Carolina · Bagnato, Mariangela · Pauzé, Elise · y 5 más

Abstract Background There has been relatively little research on youth’s exposure to food marketing on digital media, which is important as new digital platforms emerge and youth spend more time online. Evidence evaluating different policy approaches to restricting digital food marketing to children is also limited. Th...

Maskininlärning inom digital marknadsföring : En studie om hur maskininlärning hjälper eller stjälper digitala marknadsföringsbyråer, och vilka faktorer som bör tas i beaktning vid användning av maskininlärning

Fürsten Cardell, Joshua · Källström, Maya

Problem: Trots att AI-verktyg har kommit att underlätta samt påverka den digitala marknadsföringen på flertalet olika sätt, så finns det ett fortsatt behov för forskning kring hur AI kan underlätta marknadsföringsproblem samt hur användningen av AI-verktyg i marknadsföringssyfte kan underlättas för digitala marknadsför...

PENGGUNAAN CANVA DIGITAL MARKETING BAGI WANITA UMKM SINDANG JAYA TANGERANG

Ignatius Roni Setyawan · Indra Listyarti · null Amerta Mardjono · null Valentina Carolina

The results of the evaluation of the 2022-2024 PKM activities and the results of discussions and sharing with the sub-district and the head of Forsamik (Micro and Medium Enterprises Forum) in 2022-2024, it was found that there are still many MSME actors who have not intensively used digital marketing media in promoting...

Desenvolvimento de uma estratégia de inbound marketing numa empresa de marketing digital

André Nunes da Cruz

Digital marketing skills gap in Berlin startups

Kosonen, Iiris

Tutkimuksen tarkoituksena on määritellä, millaisia digitaalisen markkinoinnin taitoja tarvitaan Berliinin startupeissa ja analysoida miten tämä vertautuu akateemiseen näkökulmaan digitaalisen markkinoinnin taidoista markkinoinnin oppikirjoissa. Startupit ovat taloudelle tärkeitä, sillä ne luovat työpaikkoja. Berliinin...