Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Developing a Marketing Strategy for Private Colleges in 2026

Erlan Gantira

Competition among private colleges in attracting new students has continued to intensify along with the increasing number of higher education institutions and changes in the behavior of younger generations in the digital era. These conditions require universities to develop marketing strategies that are more adaptive,...

social sciences education

• Central Publishing
• DOI: 10.58631/injurity.v4i11.1541

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Artículo 2025 Acceso abierto Revisado por pares

Peningkatan Produktivitas Usaha Melalui Pemanfaatan Digital Marketing pada Emping Ketan Lumintu Kelurahan Sendangmulyo

null Nurul Juwariyah · null Nur Hasanah · null Titi Purbo Sari

One of the MSMEs in Sendangmulyo Village is the LUMINTU Sticky Rice UMKM in Sendangmulyo Village, Tembalang District, Semarang. MSMEs still use traditional marketing strategies so that marketing reach is still not wide enough and businesses are less developed. Likewise with the UMKM Emping Ketan Lumintu which until now...

economics and business social sciences

• Institut Teknologi dan Bisnis Semarang
• DOI: 10.54066/jkb.v3i1.3007

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Artículo 2025 Acceso abierto Revisado por pares

Digital Entrepreneurship: The Role of Digital Marketing, Human Capital and Entrepreneurship Orientation On The Success of Small and Medium Culinary Business

Asmawiyah Asmawiyah · Afiah Mukhtar · Rahmat Rahmat

Background: In the digital transformation era, digital technology is one of the main strategies for business actors to succeed, especially in facing increasingly tight competition. By utilizing digital technology, entrepreneurs can reach a broader market, increase efficiency in operations, and optimize interactions wit...

economics and business social sciences

• School of Business, IPB University
• DOI: 10.17358/ijbe.11.2.331

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Ponencia / congreso 2015 Acceso abierto

Entrepreneurial marketing in the digital age: A study of the SME tourism industry

Jones, R. · Alford, Philip · Wolfenden, Sally

This paper contributes to developing research enquiry relating to research at the Marketing and Entrepreneurship Interface (MEI) from the small and medium-sized firm (SME) marketing perspective. The paper presents findings emanating from a digital destinations project based on the south coast of England and a new, ongo...

9. Industry and infrastructure economics and business social sciences 8. Economic growth

• English

Artículo 2026 Acceso abierto Revisado por pares

The Impact of Digital Entrepreneurship on Competitiveness in the Banking Sector: The Mediating Role of Marketing Innovation

Safa Hussein Jawad · Alaa AbdulKareem Ghaleb Almado

Abstract Despite the fact that many banks have invested a lot in digital transformation, their competitiveness continues to decline, which is a severe paradox: as digital entrepreneurship opens up strategic opportunities, its performance impact is not evenly distributed. This research fills this gap by considering mark...

economics and business social sciences

• Springer Science and Business Media LLC
• DOI: 10.21203/rs.3.rs-9612529/v1

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Artículo 2023 Acceso abierto Revisado por pares 3 citas

Take Nike's Marketing Strategy as an Example to Analyze the Marketing Strategy of Chinese Sports Brands

Jiawei Chen

In the past 10 years, Chinese sports brands have expanded rapidly in the market, but there is still a gap between them and international brands in terms of marketing strategies. This article explores the development status of Chinese sports brands in recent years. It analyzes its advanced strategies in traditional mark...

economics and business social sciences

• Boya Century Publishing
• DOI: 10.54691/bcpbm.v42i.4586

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Artículo 2025 Acceso abierto Revisado por pares

The Impact of Digital Marketing Exposure on the Consumption Behavior of Generation Z Students: Evidence from an Indonesian Public Junior High School

null Kusuma wijaya · null La Ode Almana · null Fitriyani · null Haldi Jofanda

This study analyzes the influence of digital marketing exposure on the consumption behavior of Generation Z students at SMP Negeri 31 Padang. Using a quantitative approach, data were collected from 75 purposively selected students through Likert-scale questionnaires. Descriptive analysis reveals that the majority of st...

economics and business social sciences

• Get Press Indonesia
• DOI: 10.69855/panggaleh.v1i1.381

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Other 2017 Acceso abierto

Digitaalisen markkinoinnin hyödyntäminen matkailualan yrityksessä

Virtanen, Antton

There is a three cottage complex located in the immediate vicinity of the tourist resort of Levi. Accommodation facilities are available for about 30 persons. Client has asked to keep the company name confidential and in this thesis it is called Tourism Industry Company Ltd. The subject of this thesis is how to exploit...

Liiketalous Internet mainonta markkinointi

• Turun ammattikorkeakoulu
• Finland
• Finnish

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Artículo 2026 Acceso abierto Revisado por pares

Marketing Transformations from Organizations to Crowds: A Theoretical Reading of Crowd Marketing as a Modern Perspective on Classical Marketing

Mohammad Mahmood Al-Mulla Hasan

Marketing has undergone a radical transformation due to the rapid development of digital communication technologies and the proliferation of social media platforms, reshaping the relationship between organizations and individuals. Consumers are no longer passive recipients but have become key players in content creatio...

economics and business social sciences

• University of Mosul
• DOI: 10.33899/tanra.v45i149.55962

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Conjunto de datos 2025 Acceso abierto

SHIFTING GREEN MARKETING NARRATIVES: EDUCATION AND DIGITAL TECHNOLOGY BEFORE AND AFTER THE PANDEMIC

basuki, garry · Pratama, Febby

This data is taken from Scopus with the keywords green marketing, digital technology, and education before and after COVID-19

economics and business social sciences Entrepreneurship

• DOI: 10.17632/726kjn9hs4

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