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Abd. Syakur · Retna Safriliana · Prihat Assih · Mujairimi Mujairimi · y 1 más
The digital era has fundamentally transformed the business landscape, with digital marketing becoming the backbone of many companies' strategies. However, this rapid development has also given rise to significant ethical complexities, demanding deep consideration of business practices and professionalism. This research...
null Ari Dwi Astono · null Adi Lukman Hakim · null Rosintan Sipayung
Background: The rapid development of digital technology has significantly transformed economic activities, particularly in the marketplace sector, which continues to grow in Indonesia. Generation Z, as the dominant users of marketplace platforms, exhibits dynamic behavioral characteristics influenced by various digital...
This study focuses on the difficulties that Small and Medium-sized Enterprises (SMEs) in Bangladesh and Ethiopia have while implementing digital marketing strategies into practice. SMEs today have more opportunities for business because of the digital revolution, but those in underdeveloped nations face particular chal...
Digital marketing channelseconomics and businesssocial sciencesDigital Marketing
Rena Wida Arias · Endi Sarwoko · Cosmas Gatot Haryono
This study aims to analyze the influence of social media marketing on consumer purchase decisions in pharmacies operating in limited market areas, and to evaluate the moderating role of digital literacy. The research is motivated by stagnant sales performance at Laris Farma Pharmacy in Blitar Regency, despite its promi...
Elena Viktorovna Sviridova · Maria Vladimirovna Shendo
The article focuses on the fact that the rapid development of digital technologies, the emergence of new digital platforms, new functional software allow marketing processes to develop more actively as a field of activity and integrate e-commerce into the lives of customers in accordance with the increased demand for i...
9. Industry and infrastructureeconomics and businesssocial sciences
In an era marked by rapid technological advancements and shifting consumer behaviors, the realm of marketing has undergone a profound transformation. Digital marketing, in particular, has emerged as a cornerstone of contemporary business strategies, offering unprecedented opportunities for brands to engage with their a...
9. Industry and infrastructureeconomics and businesssocial sciences12. Responsible consumption
Ivonne Angelic Umboh · Vincent Didiek Wiet Aryanto
The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat K...
digital marketing capabilityTS155-194economics and businesssocial sciences
The study aims to develop conceptual foundations and practical recommendations for improving the economic efficiency of marketing strategies for retail enterprises in the digital economy. The research's relevance stems from the rapid digital transformation of the market, necessitating adaptation of traditional marketin...
Zübeyir ÇELİK · Osman ÖZDEMİR · Mehmet SAĞLAM · Aypar USLU
The aim of this study is to evaluate and comparatively examine the latest developments of empirical consumer behavior research in the field of marketing, covering the period 1960-1979 (traditional marketing) 1980-2006 (digital marketing) 2007-2021 (phygital marketing). Within the scope of the study, empirical studies i...
Bibliyometrik VeriComparative Analysis9. Industry and infrastructuresocial sciences
This community service activity aims to enhance the knowledge and skills of members of the 'Aisyiyah Entrepreneurship School (SWA) in Karanganyar in digital marketing and social media content strategy. The program was motivated by the low level of digital literacy and limited use of digital platforms among MSME actors....
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