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The advent of the internet has created vast opportunities that have made it easy to start and scale a business. Right at the fingertips of every individual, the internet has made it possible to start a business through eCommerce and scale the business using digital marketing. Digital marketing opportunities are not exc...
9. Industry and infrastructureeconomics and businesssocial sciencesmarketing
The era of digital marketing has arrived and has grown accordingly. Among the many approaches to digital marketing, different marketing strategies have different factors for success and results. While many scholars focus primarily on measuring the effects of different marketing approaches, this paper focuses on analyzi...
Saad, Muhammad · Dr. Masood Hassan · Ali, Muhammad Faisal · Bilal, Muhammad · y 1 más
The function of digital marketing in the company has grown so important that most business models in the twentieth century are structured around their digital marketing campaigns. This study aims to determine whether a business requires digital marketing to boost sales and how much impact digital marketing has on busin...
This study aims to examine the effects of digital marketing and marketing strategy on the marketing performance of MSMEs, while investigating whether marketing innovation mediates these relationships within a government-operated digital procurement platform. A quantitative explanatory research design was employed. Data...
This research was carried out to examine the role of digital marketing in the tourism sector. To this end, the main contributions in the literature related to the study of digital marketing and its application in the tourism sector were analyzed, identifying which variables determine digital marketing management in the...
economiaelectrònica digitaleconomics and businesssocial sciences
This paper explores the impact of digital marketing and its growing significance for consumers and marketers. It begins with an overview of digital marketing, followed by a discussion of its various channels, a comparison between traditional and digital marketing, and an analysis of the advantages, disadvantages, and o...
The purpose of carrying out this community service activity with the theme of using digital marketing in the marketing development of SMEs in the village of Sukorejo is to provide knowledge about digital marketing and training in the application of digital marketing. The method used in the implementation of this activi...
The objective of this review paper is to examine the profound impact of digital marketing and its significance for both consumers and marketers. Commencing with an introduction to digital marketing, this paper proceeds to emphasize the various channels employed in digital marketing, distinguish it from traditional mark...
The term "digital marketing" became popular in the 1990s. Digital marketing advanced as a powerful tool for building a deeper and more relevant relationship with customers in the 2000s and 2010s. The process of establishing and maintaining customer relationships through online activities in order to facilitate the exch...
medical and health sciencesclinical medicineeconomics and businesssocial sciences
One way to contact clients, develop real-time connections with them, and ultimately win their pleasure is by using digital resources through digital marketing. With the use of digital marketing tools, this study aims to ascertain how entrepreneurial marketing affects marketing performance in Semarang, Indonesia. The re...
economics and businesssocial sciences12. Responsible consumption
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