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This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method....
In today's digital landscape, understanding consumer behavior is crucial for businesses to develop effective digital marketing strategies. This study explores the nexus between consumer behavior and digital marketing, shedding light on the ways in which consumer behavior influences digital marketing outcomes. A qualita...
The present study relates to the field of digital marketing communication. The purpose of the study is to create a customer-centric digital marketing communication strategy for Salusfin, a technological start-up company in need of an effective digital strategy. The key issue of the study is to provide an insight on how...
The use of Internet is increasing continuously and simultaneously the importance of Digital Marketing is also increasing. The marketers want to tap the customers through internet with the help of Digital Marketing. The purpose of this study is to nd out the preference of customers towards traditional and Digital Market...
Traditional marketing methods are losing their impact in this continuously more digital world. Most customers are online and businesses need to be there, too. Through a creative plan for digital marketing, businesses can gain an advantage over their competitors, which is highly needed especially in the extremely compet...
Imam Pambudi · Nyoman Dwika Ayu Amrita · Putu Gede Denny Herlambang
Digital marketing has become a key strategy for increasing brand awareness in start-up companies. Techniques such as search engine optimization (SEO), social media marketing, influencer marketing, and content marketing have proven effective in reaching a wider market at a lower cost than conventional marketing methods....
Digital marketing has become a key element in marketing strategies for micro, small, and medium enterprises (MSMEs) in the digital era. This study aims to analyze the impact of digital marketing on the success of MSME businesses, especially in increasing sales and brand awareness. The results of the study indicate that...
null Zumrotul Fitriyah · null Rafael Kelvlin Sofani · null Crysanti Chandra Asia · null Muhammad Rizki Firmansyah
Micro, Small and Medium Enterprises (MSMEs) are businesses which are run by individuals which refer to productive economic businesses. MSMEs in sales are more effective when using digital marketing. Currently, the development of technology is increasingly advanced, where the technology that is made will be more sophist...
Background: Digital marketing and market entry agility play crucial roles in enhancing marketing performance, particularly for micro and small enterprises (MSEs). However, the moderating role of innovation capability in these relationships requires further investigation.Aim: This study explores the influence of digital...
innovation capabilitiesmarketing performanceeconomics and businesssocial sciences
Abstract Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to facilitate an under...
economics and businesssocial sciencesDigital MarketingDigital Media Trends
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