Buscador de Tesis y publicaciones académicas

Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana

Jorge Carlos MORGAN MEDINA · Alfredo Mario MEJÍA RAMÍREZ · Carolina PIZANO NORIEGA

In modern world, big changes are occurring in short time frames, business are dealing with information and communication technologies adaptation and updating problems, being such as Internet and Web 2.0. There are different tools that allow efficiency in internal and external communications of the company; when it come...

Fit-for-Purpose AI-Generative Digital Marketing Strategies

Xolani Khayelihle Ngobese

This chapter examines the development of fit-for-purpose artificial intelligence (AI)-generative digital marketing strategies for organisations operating in developing and emerging economies, where digital transformation is often constrained by affordability challenges, weak infrastructure, limited workforce capability...

Shaping customer insights through e-marketing: An applied study in the banking sector

Adel Ghonim · Abdelrehim Awad

This study examines how digital marketing tools—including websites, social media, email marketing, and mobile applications—affect customer understanding and engagement in public commercial banks in Egypt. A descriptive analytical approach was used, combining both quantitative and qualitative methods to explore how thes...

Digital marketing and the behavioral intention to use learning management systems

Khaled Alshaketheep · Hind Al-Ahmed · Suhaib Bani Kinana

This study examines the impact of digital marketing strategies on the behavioral intention of university students to use learning management systems. This study integrates the Theory of Planned Behavior and the Technology Acceptance Model as its theoretical framework. A quantitative approach was adopted using a questio...

PEMANFAATAN TEKNOLOGI DIGITAL MARKETING PADA IKM JASA SERVICE HANDPHONE

Rizqon Jamil Farhas · Aryadi Aryadi · Lailatul Syifa Tanjung

Abstrak: IKM merupakan salah satu faktor yang dapat meningkatkan pendapatan daerah. Namun pada saat menjalankan usahanya pelaku IKM masih kesulitan dalam memanfaatkan teknologi dalam melakukan promosi usahanya salah satunya adalah Ikm jasa servuce handphone. Tujuan PKM ini adalah untuk memberikan pengetahuan tentang pe...

PENGUATAN DIGITAL MARKETING UNTUK MEMPERLUAS PASAR DAN DAYA SAING KELOMPOK WANITA TANI DI DESA SIDOMULYO PUNCU

Wasito Wasito · Fuji Lestari Fuji

Digital marketing merupakan kegiatan promosi dan pencarian pasar melalui media digital secara online dengan memanfaatkan berbagai sarana misalnya Instagram. Salah satu permasalahan yang membuat daya saing UMKM masih rendah adalah terbatasnya kemampuan para pelaku usaha dalam melakukan pemasaran Kegiatan pengabdian pada...

Islamic Elementary School Marketing Model in Pekanbaru: The Impact of Digitalization of Education

Sakban Sakban · Muhammad Lisman · Susi Marni · Wismanto Wismanto

Elementary Schools play a strategic role in educating Human Resources (HR). Therefore, proper governance is the keyword for sustainability for Institutions, both State and Private. The emergence of the era of disruption is a test of every governance of educational and non-educational institutions. Adaptation to technol...

FACTOR ANALYSIS AND COMPARISON BETWEEN DIGITAL MARKETING AND TRADITIONAL MARKETING .

Jushya Gandotra

The Reality and Challenges of Digital Marketing: An Empirical Study on Teaching Staff at Jouf University

Saeed Hassan Eleageb · Faiez Ahmed Muhamad

Given the growing interest in digital marketing operations and the technology imposed by the reality in which both companies and their customers are affected, the researchers attempted to shed light on the reality and challenges of digital marketing from the faculty members viewpoint at Jouf university, the problem is...

Journal of Marketing Education: Special Issue Call for Papers: Digital Disruption in Marketing

Autoría no especificada