Ir al contenido

Buscador de Tesis y publicaciones académicas

Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu investigación y descarga los que son de acceso libre.

85.097 resultados para «marketing digital»

Se pueden recorrer los primeros 10.000. Afina la búsqueda con los filtros para llegar a lo que buscas.

Artículo 2022 Acceso abierto Revisado por pares

Analisis terhadap Peranan Digital Marketing pada Media Sosial Perbankan: Studi Eksplorasi Penerimaan Konsumen

Suwarno Suwarno · Juven Gautama

Consumer perception through digital marketing has become one of the important factors in banking in the city of Batam to be known by marketers. Digital marketing at Rural Credit Banks (BPR) makes this possible to explore banner preferences for digital marketing, social media banking for digital marketing and prioritizi...

economics and business social sciences 1. No poverty
  • STMIK Budi Darma
  • DOI: 10.30865/jurikom.v9i6.5211
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares

A Study on the Impact of Digital Marketing on Business Practices

null Woramol Chaowarat Watanabe · null Muhammad Shafiq

Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the...

economics and business social sciences
  • Research Rise Ltd
  • DOI: 10.70890/brdr.2023.3101
Leer el documento
Artículo 2023 Acceso abierto Revisado por pares 67 citas

The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana

Emmanuel Bruce · Zhao Shurong · Du Ying · Meng Yaqi · y 2 más

Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern competitive promotions and interact with consumers. Against the b...

9. Industry and infrastructure economics and business social sciences 8. Economic growth
  • MDPI AG
  • Czech Republic
  • English
  • DOI: 10.3390/su15064760
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing and Consumer Behavioral Psychology: The Transformation of Brand Marketing Mode

Ang Li

The advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model. Although the research on digital marketing and consumer psychology has received extensive attention, the rese...

economics and business social sciences
  • EDP Sciences
  • DOI: 10.1051/shsconf/202522003018
Leer el documento
Other 2018 Acceso abierto

Influence Of Digital Marketing On Brand Image Perception Of The Company

Smolkova, Ekaterina

ABSTRACT Author: Ekaterina Smolkova Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany Degree Title: Bachelor of Business Administration, Degree Program in International Business Keywords: digital marketing, brand image This thesis is aimed to develop the recommendations...

brand image economics and business social sciences marketing
  • Kajaanin ammattikorkeakoulu
  • Finland
  • English
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

Peran Digital Marketing Terhadap Keputusan Pembelian Konsumen di Bisnis Ritel

Nova Rosa Indrawati · Aghisyana Dwi Inayah F · Rista Maria Hartono P · Muhammad Rizki Fadli · y 1 más

The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and...

economics and business social sciences
  • CV. Lenggogeni Data Publishing
  • DOI: 10.61292/birev.235
Leer el documento
Artículo 2025 Acceso abierto Revisado por pares

Digital Entrepreneurship and Digital Marketing Relationship Algorithm

Zurab Jorbenadze

In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone...

economics and business social sciences
  • Georgian Technical University, Techinformi
  • DOI: 10.36073/1512-0996-2025-1-69-76
Leer el documento
Artículo 2024 Acceso abierto Revisado por pares

The Influence of Digital Finance on the Marketing Management of Commercial Banks under the Support of Mobile Social Network

Huang, Can · Yao, Jun · Wang, Wencun · Zhao, Di

The business model, application technology, and service scene of digital financial marketing business management of commercial banks should be transformed into digital form, and a digital and mobile digital financial marketing product service model should be formed to improve the marketing management effect. This shoul...

media and communications social sciences 8. Economic growth [SHS] Humanities and Social Sciences
  • Elsevier BV
  • DOI: 10.2139/ssrn.4902357
Leer el documento
Artículo 2026 Acceso abierto Revisado por pares

Impact of Digital Marketing on Purchasing Decision : A Case Study of Kabul Province

Khalid Junbish · Shafiq Habibi · Shahidullah Safi

Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...

  • Stallion Publication
  • DOI: 10.55544/ijrah.6.4.2
Leer el documento

Resultados provistos por OpenAIRE, la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja ni distribuye estos documentos: cada enlace lleva al repositorio de origen.

Cómo usar el buscador en tu investigación

1

Encuentra antecedentes

Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.

2

Construye tu marco teórico

Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.

3

Cita con fuentes verificables

Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.

Encontraste los antecedentes. ¿Y ahora?

Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de literatura en un proyecto sólido: delimitación del tema, metodología, redacción y revisión antiplagio con informe de Turnitin.

WhatsApp