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Consumer perception through digital marketing has become one of the important factors in banking in the city of Batam to be known by marketers. Digital marketing at Rural Credit Banks (BPR) makes this possible to explore banner preferences for digital marketing, social media banking for digital marketing and prioritizi...
economics and businesssocial sciences1. No poverty
null Woramol Chaowarat Watanabe · null Muhammad Shafiq
Investigating how digital marketing has affected business practices is the goal of this study. It particularly seeks to examine how product positioning, sales growth, and product branding relate to digital marketing and three crucial independent variables. An approach to quantitative research was used to accomplish the...
Emmanuel Bruce · Zhao Shurong · Du Ying · Meng Yaqi · y 2 más
Online presence is fast becoming a marketing hub for contemporary businesses. Often known as digital marketing, the phenomenon offers several opportunities to businesses. Small and medium enterprises (SMEs) are using their online presence to launch stern competitive promotions and interact with consumers. Against the b...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The advent of the digital age has brought new challenges to the traditional marketing model, and the changes in consumer behavior and psychology have also prompted profound changes in the brand marketing model. Although the research on digital marketing and consumer psychology has received extensive attention, the rese...
ABSTRACT Author: Ekaterina Smolkova Title of the Publication: Influence of Digital Marketing on Brand Image Perception of the Com-pany Degree Title: Bachelor of Business Administration, Degree Program in International Business Keywords: digital marketing, brand image This thesis is aimed to develop the recommendations...
brand imageeconomics and businesssocial sciencesmarketing
Nova Rosa Indrawati · Aghisyana Dwi Inayah F · Rista Maria Hartono P · Muhammad Rizki Fadli · y 1 más
The development of digital technology has driven significant changes in marketing strategies in the retail sector. Digital marketing makes it easier for companies to deliver product information quickly, interactively, and relevantly to consumers through various digital platforms such as social media, marketplaces, and...
In today's economy, the relationship between digital entrepreneurship and digital marketing is equally important for both parties. Entrepreneurship as an activity and marketing as an activity fit into the general and special categories of dependence and form an adequate reality. Digital entrepreneurship is the backbone...
The business model, application technology, and service scene of digital financial marketing business management of commercial banks should be transformed into digital form, and a digital and mobile digital financial marketing product service model should be formed to improve the marketing management effect. This shoul...
media and communicationssocial sciences8. Economic growth[SHS] Humanities and Social Sciences
Digital marketing has become an essential strategy for businesses looking to influence customer behavior, improve communication, and boost sales. This study looks at how digital marketing affects customer purchasing decisions in electronic stores in Kabul province, Afghanistan. The study focuses on six key digital mark...
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