Buscador de Tesis y publicaciones académicas

Artículo 2022 Acceso abierto

Towards a Fairer Digital Marketing Model

Leo Ardon · Dario Morelli · Francesco Villani · David Wheatley

Surfing on the internet boom, the digital marketing industry has seen an exponential growth in the recent years and is often at the origin of the financial success of the biggest tech firms. In this paper we study the current landscape of this industry and comment on the monopoly that Google has managed to gain over th...

FOS: Computer and information sciences Computers and Society (cs.CY) engineering and technology natural sciences

• DOI: 10.48550/arxiv.2201.05368

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Publication 2026 Acceso abierto

MELIHAT MASA DEPAN DIGITAL MARKETING INDONESIA DARI PERSPEKTIF DATA

SONY PUJI LAKSONO

kini berdiri di persimpangan transformasi digital yang paling signifikan dalam sejarahnya. Dengan nilai ekonomi digital mencapai USD 90 miliar pada 2024 dan proyeksi menembus USD 200–360 miliar pada 2030 (Kemenkomdigi, 2024; Google-Temasek-Bain, 2024), lanskap digital marketing Indonesia tengah mengalami pergeseran par...

social commerce digital marketing transformasi digital artificial intelligence

• Unpublished
• Indonesian
• DOI: 10.13140/rg.2.2.26335.83367

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Artículo 2019 Acceso abierto Revisado por pares 189 citas

Revisiting international marketing strategy in a digital era

Katsikeas, Constantine · Leonidou, Leonidas · Zeriti, Athina

Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments. Consideration is given to a range of relevant iss...

Marketing mix 330 9. Industry and infrastructure economics and business

• Emerald
• Cyprus
• English
• DOI: 10.1108/imr-02-2019-0080

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Other 2023 Acceso abierto

Digitaalisen markkinointiviestinnän kehittämissuunnitelma Tanssikeskus Citydancelle

Kaihua, Jenni

Digitaalinen markkinointiviestintä on nykypäivänä yrityksen toiminnan kannalta elintärkeää. Asiakashankinta ja asiakassuhteiden ylläpito tapahtuu yhä enenevissä määrin sähköisissä kanavissa. Opinnäytetyön tarkoituksena oli luoda käytännönläheinen internetmarkkinointiviestintäsuunnitelma toimeksiantajalle. Tavoitteena o...

Liiketoimintaosaamisen suuntautumisvaihtoehto media and communications mainonta markkinointi

• Finland
• Finnish

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Artículo 2025 Acceso abierto Revisado por pares

NEUROMARKETING COMBINED BY NEUROECONOMICS AND DIGITAL MARKETING IN CASE OF ONLINE ADS

null Boltaeva Zinora Mirdjonovna

By examining how internet ads affect brain activity, the nexus of neuroeconomics and digital marketing has completely changed our knowledge of consumer behavior. With an emphasis on the cognitive and affective reactions to online advertisements, this study investigates the application of neuroeconomic concepts in digit...

• "TADBIRKOR VA ISHBILARMON" LLC
• DOI: 10.67668/mj/2025iss1/1271

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Artículo 2023 Acceso abierto Revisado por pares 2 citas

Integrating Sustainable Digital Marketing Into MSMEs

null Efendri Waruwu

This research aims to explore the dynamics involved in integrating sustainable digital marketing practices into Micro, Small, and Medium Enterprises (MSMEs). Employing a qualitative approach, the study adopts a mixed-method model combining interviews and case studies. The sampling technique involves purposive sampling...

economics and business social sciences

• Asosiasi Riset Ilmu Manajemen dan Bisnis Indo...
• DOI: 10.61132/lokawati.v1i2.860

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Publication 2026 Acceso abierto

Why Every Startup Needs Digital Marketing Services in USA Right Now

RCSPL USA Inc

In today’s competitive landscape, startups must embrace Digital Marketing Services in USA to survive and grow effectively. This blog highlights how a strong online presence, data-driven strategies, and targeted campaigns can drive rapid customer acquisition. It explains why relying on a skilled Digital marketing consul...

economics and business social sciences

• Zenodo
• DOI: 10.5281/zenodo.20443837

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Artículo 2023 Acceso abierto Revisado por pares

Pengaruh Promosi Dan Digital Marketing Terhadap Keputusan Mendaftar Program Perkuliahan Asik (PPA)

Solehudin · Tahang, Moh

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan digital marketing terhadap keputusan medaftar di Program Perkuliahan ASIK. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif asosiatif. Dalam penelitian ini menggunakan teknik accidental sampling yang berjumlah 100 responden...

economics and business social sciences Promosi, Pemasaran Digital, Keputusan

• Yayasan Baitul Insan Khoir
• DOI: 10.59639/asik.v1i1.10

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Artículo 2007 Acceso abierto Revisado por pares 1 cita

Relationship marketing in digital economy

Bojan Đorđević

Relationship marketing in digital economy represents a new phase of marketing development in the XXI century. Key features lie in the development of closer relationship and cooperation between companies and their Internet consumers and partners. It was the problem of nonestablished e-relationships that was the main rea...

jel:L86 jel:M31 economics and business social sciences

• National Library of Serbia
• English
• DOI: 10.2298/eka0773133d

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Tesis de maestría 2014 Acceso abierto

Digital marketing strategies

Almeida, Diana Isabel Leite de

Digital marketing strategies have proven to be essential for driving business on a growing technological society. Their large range of tools and ways to combine them makes every company a new challenge for what it concerns to the creation of their own strategies. Flexibility is one of digital marketing big characterist...

economics and business social sciences

• Portugal
• English

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