Buscador de Tesis y publicaciones académicas

Kolaborasi Lintas Sektor Dalam Pelatihan Teknik Pemasaran dan Pemanfaatan Teknologi Digital Bagi UMKM di Kota Lhokseumawe

null Maryam · null Aiyub · null Muryali · null Saharuddin · y 2 más

Digital marketing training and the use of digital technologies have become essential in today’s business environment. Increasing competition requires MSMEs to adapt by improving digital literacy and skills, particularly among groups with limited prior knowledge. In this context, stakeholders play a strategic role in pr...

Ejemplos de uso de IA en el Marketing Digital

Ortega Arcos, Wagner Enrique

El presente documento recopila ejemplos de aplicación de inteligencia artificial, IA, en el marketing digital.

Improving Digital Marketing Strategies Based on SICAS Mode: A Case Study of SHEIN in China

Zhiqin Du · Na Yin

La comunicazione sostenibile attraverso il digital marketing: un confronto tra Italia e Paesi Bassi

BORRELLI, FRANCESCA#idabnull

Analisi di come due brand, uno italiano e uno olandese, comunicano le proprie scelte sostenibili attraverso il digital marketing, anche in relazione alla cultura del paese di riferimento.

An Examination of the Effectiveness of a Social Marketing Campaign Using Digital Marketing Techniques to Promote Walking Amongst 25-45-year-old Male and Females

Autoría no especificada

The Impact of Digital Marketing on Sustainable Development Goals - The Mediating Role of Consumers' Environmental Awareness: An Applied Study on the Banking and Digital Financial Services Sector in Egypt

mahmoud ghareib ali

Abstract This study aims to uncover the nature of the relationship between digital marketing and the Sustainable Development Goals (SDGs) within the banking and digital financial services sector in Egypt, while testing the mediating role of consumer environmental awareness. The study is based on the main hypothesis tha...

The Impact of Digital Marketing Strategies on Moroccan SMEs Export Performance: Challenges and Opportunities

Homaira Binte Halim

Abstract This study investigates how digital marketing adoption (search engine optimization, social media marketing, email campaigns, and online advertising) influence the export performance of Moroccan small and medium enterprises (SMEs), with digital transformation as a mediating factor. Using data from 190 Moroccan...

Real-Time Inbound Marketing: A Use Case for Digital Banking

MEGARGEL, Alan · SHANKARARAMAN, Venky · REDDY, Srinivas K.

Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partners through digita...

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

Belaj, Melanija

Prikaz knjige Mojca Ramšak, Social Impact of Wine Marketing. The Challenge of Digital Technologies to Regulation, Springer, Cham, 2022., 120 str.

Penguatan Manajemen Usaha dan Strategi Digital Marketing Berbasis Syariah pada UMKM di Desa Padasuka

Yuniar Shinta Nurahayu · Citra Lova · Dita Handayani

Pengabdian Kuliah Kerja Nyata ini bertujuan untuk membantu para UMKM dalam menguatkan potensi ekonomi masyarakat agar dapat lebih berkembang mengikuti perkembangan zaman. Pengabdian ini dilakukan di Desa Padasuka Kecamatan Kutawaringin Kabupaten Bandung, Jawa Barat. Pengabdian ditujukan kepada para pelaku usaha UMKM di...