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Renil Septiano · Laynita Sari · null Marwan · null Yulasmi · y 1 más
This study was conducted to analyze the influence of digital marketing on purchase decisions, both directly and indirectly with the mediation variables of Relationship Marketing on prospective car buyers in South Sumatra. The Structural Equation Modeling (SEM) process is carried out using SmartPLS. The results empirica...
The 21st century is an era of high-speed wireless information dissemination, and new media dominated by network media and mobile phone media have shown a spurt in development. Social media is creating new ways of communication between fans, athletes, teams, and sponsors. Mobile technology is also changing the way fans...
Digital information technology means to promote the transformation and upgrading of technical product marketing of coal mining enterprises. Based on the background of digital information age, this paper analyzes the current situation and challenges of the coal mine technology product market, expounds the importance and...
Micro and Small Enterprises (MSEs) often face challenges in marketing performance due to a lack of innovation, adaptability, and appropriate strategies to cope with increasingly fierce competition. Limited resources and knowledge hinder many MSEs from effectively utilizing digital technology to reach a broader market....
This community service report aims to disseminate information about digital marketing for MSME players. This community service report aims to disseminate information about digital marketing for MSME players. This was carried out by the community service team in Pucanggading Village, Bandar District, Batang Regency, Cen...
The use of digital marketing is an efficient means to open new marketing channels for MSME products. The purpose of this study is to fill the gap in previous research by analyzing the impact of digital marketing on the income of micro, small and medium enterprises (MSMEs) in Sumbawa Regency. This type of research is a...
Digital marketing is a marketing strategy used in a business in providing goods, services and services using technological devices and the internet in its promotional treatment. Digital marketing is currently trending and widely used in business, there are even some businesses that only use digital marketing in their p...
Digital marketing has revolutionized marketing practice in every industry. Businesses have continued to utilize digital marketing tools to enhance their visibility in the market, create meaningful relationships with their customers and improve the overall business performance. This paper examines the digital marketing...
This study examined the availability and utilization of digital marketing tools among fresh African catfish marketers in Omambala region of Anambra State, Nigeria. Frequency count, percentage, mean score and multiple regression analysis were used to analyze the data collected from 120 respondents. Social media marketin...
2. Zero hungerdigital marketing of fresh fishAgriculture (General)economics and business
Herhausen, Dennis · Miočev, Dario · Morgan, Robert E. · Kleijnen, Mirella H.P.
Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital marketing has been structured and configured. To address this gap, we...
Digital resourcesDigital marketingeconomics and businesssocial sciences
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