Buscador de Tesis y publicaciones académicas

ANALISIS PENGARUH DIGITAL MARKETING TERHADAP PENDAPATAN UMKM DI KOTA BOYOLALI

Agung Fadhila Putra · Eni Setyowati

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian Indonesia, khususnya dalam menciptakan lapangan kerja dan meningkatkan kesejahteraan masyarakat. Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan, digital marketing, modal, dan pinjaman terhadap pendapatan UMKM. Metode yang...

Emerging Markets and Evolving Strategies: The Role of Digital Marketing in Startups Across Tier-II and Tier-III Cities in India

Sarsare, S. M. · Agale, S.V · Kalam, P.G.

The digital revolution in India has transformed the way businesses operate, particularly in the context of start-ups. With the proliferation of internet services since the launch of Jio in 2016, Tier II and Tier III cities have emerged as promising markets for digital marketing. This paper explores the classification o...

Technology Driven Marketing Research in a Digital World: Implications for the Role and Scope of Marketing Research

Anothai Ngamvichaikit

Digital marketing practices, content management strategies and employee marketing engagement: Basis for green branding framework

Dfezie Torres-Tipan

Digital marketing among DOT accredited hotels in Camarines Sur: Basis for marketing plan

Jessa Brioso · Noelah Mae Borbon

Model Pemasaran Digital sebagai Inovasi Pemasaran Produk Usaha Mikro Kecil dan Menengah

Susiyanto Susiyanto · Nunung Nurnilasari

Digital marketing is used to acquire customers, generate leads, promote brands, retain customers, increase the number of products sold, and ultimately increase profits economically. Digital marketing gives buyers access to all information about products and allows them to make buying and selling transactions online. In...

Digitaalinen markkinointi ja sosiaalinen media liiketoiminnassa

Nykänen, Jonna

Tämä opinnäytetyö käsittelee digitaalista markkinointia ja käy läpi digitaalisen markkinoinnin eri välineitä keskittyen syvemmin sosiaaliseen mediaan. Tavoitteena on avata muutamia yleisimpiä digitaalisen markkinoinnin välineitä ja luoda lukijalle peruskäsitys mitä digitaalinen markkinointi pitää sisällään. Opinnäytety...

PENGARUH IMPLEMENTASI STRATEGI CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT DI ERA DIGITAL MARKETING (Studi Kasus Pemasaran Omni Channel Pada PT. Guardia Teknologi Indonesia/Jubelio)

HAYFA IZZAT FARIHA, .

ABSTRAK Hayfa Izzat Fariha, 2020; Pengaruh Implementasi Strategi Content Marketing Terhadap Customer Engagement di Era Digital Marketing (Studi Kasus Pemasaran Omni-Channel Pada PT. Guardia Teknologi Indonesia/Jubelio). Karya Ilmiah, Jakarta: Program Studi DIII Manajemen Pemasaran, Fakultas Ekonomi, Universitas Negeri...

Zīmola "Wolt" digitālā mārketinga komunikācijas analīze

Siņavska, Anete Elīna

Bakalaura darbs „Zīmola „Wolt” digitālā mārketinga komunikācijas analīze” izstrādāts ar mērķi noskaidrot, kādi ir digitālie mārketinga rīki, ar ko mūsdienu uzņēmumi cenšas sasniegt auditoriju, un kā tie tiek pielietoti, lai uzrunātu mērķauditoriju. Šis pētnieciskais darbs sastāv no trīs daļām: teorētiskās daļas, kur ti...

Digital marketing practices: trends and challenges for the tourism industry

Başer, Gözdegül

Turizm endüstrisi, teknolojideki hızlı gelişen dijital ve akıllı uygulamalar nedeniyle, sunulan hizmetlerde büyük bir değişiklikle karşı karşıyadır. Dijital pazarlama birçok operasyon türünü değiştirmekte ve birçok hizmeti etkilemektedir. Bu araştırma, turizm endüstrisi için dijital pazarlama ile ilgili bazı trendleri...