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In the current digitally driven business environment, this paper delves deep into the strategic value and core position of Customer Relationship Management (CRM) in the field of digital marketing. It thoroughly explores the functional positioning and operational mechanisms of CRM in digital marketing, analyzes the role...
Based on our theoretical framework, the conceptual research paper explores the extent to which family empowerment on economic, social, educational and psychological levels, can be achieved through digital marketing. Based on a synthesis of Empowerment Theory (Zimmerman, 2000), the Technology Acceptance Model (Davis, 19...
null Sri Prilmayanti Awaluddin · null Murtiadi Awaluddin · null Yuli Rahmini Suci · null Asriani · y 1 más
This community service program aims to improve digital literacy among MSME actors in Kassi Village, Jeneponto Regency, particularly in the use of QRIS and digital marketing. MSME actors in this area often face limitations in accessing digital technology that can enhance their business efficiency and competitiveness. Th...
Purpose: The aim of the study was to investigate the impact of digital marketing adoption on firm performance: a case study of small and medium enterprises in India. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collect...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
AbstractDrawing from the integrated areas of internal consultancy in marketing, advertising budget, and digital marketing, this empirical research aims to examine the company Marcheluzzo`s off-line advertising budget focused on the Brazilian market to combine on-line advertising investments in a new expense budget plan...
economics and businesssocial sciences8. Economic growth
The growth of marine tourism in East Java faces challenges in digital marketing and the security of tourist transactions. Although digital marketing has been widely implemented, tourists' trust in digital payment systems is still a major obstacle. This research develops the Digital Marketing and Cryptographic Security...
The development of information technology has grown rapidly and has an impact on society in supporting various large and small-scale business activities. Digital Marketing is one of the means to sell that can help increase product sales compared to conventional sales. This community service aims to provide training and...
agriculture, forestry, and fisheriesagricultural and veterinary sciences
Katty Zambrano Alcívar · Lenin Párraga Zambrano · Karen García · Arely Delgado Zambrano · y 1 más
Digital marketing is a necessary and effective tool in companies. In this sense, this research aims to analyze digital marketing as a marketing strategy in SMEs. Media and social networks require information to flow faster since reliable and attractive information is sought so customers can make their purchases efficie...
Economics and EconometricsHistoryUrban Development and Economic Impact AnalysisSociology and Political Science
Gülfem Özmen · Jussi Heikkilä · Matti Karvonen · Ville Ojanen
We present empirical evidence on the digital marketing choices of standard essential patent licensing programs on patent pool and licensor websites. We highlight the importance of dynamic learning in licensing negotiation events and strategic information revelation in the presence of asymmetric information. We document...
Asymmetric informationDigital marketingStandard essential patentLicensing program
Bagus Yunianto Wibowo · Andi Setiawan · Irawan Malebra · Bayu Setyo Nugroho · y 3 más
Changes in consumer behavior due to the Covid-19 pandemic have shifted to online-based purchases. Consumers who initially made transactions directly, due to the Covid-19 pandemic, changed to make transactions online. MSMEs must quickly adapt to consumer behavior changes to survive the economic downturn. Digital marketi...
FOS: Computer and information sciencesSociology and Political ScienceDigital marketingFOS: Political science
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