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The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The use of this influencer technique is on the rise, but it is also...
economics and businesssocial sciences12. Responsible consumption
Nowadays, communication has become a very easy activity with the help of the internet. Instagram as a social media, is the most popular by the world community, from ordinary people to companies. Companies utilize Instagram media as a means of promotional activities or known as digital marketing, through creative conten...
Proposed methodological approaches of transforming traditional marketing strategies into digital marketing strategies that allows effective activities in the B2B market by analysing methods of using digital marketing strategies in the development of B2B food production market.
2. Zero hungereconomics and businesssocial sciences
This study examines the influence of digital competence and strategic agility on sustainable marketing performance through the mediating role of market orientation among Micro, Small, and Medium Enterprises (MSMEs) in Purwakarta, Indonesia. Grounded in Market Orientation Capability Theory, the study explores how organi...
The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understanding marketing communi...
Social sciences (General)H1-99Heconomics and business
Today’s society is characterized by the impacts of multiple levels of convergence. This has led to a profound change in the distribution of roles between producers and consumers of cultural goods. The present thesis aims at exploring how this paradigm shift impacts the digital cultural marketing of two cultural institu...
cultural marketingsocial mediaexperience societydigital marketing
Zin Myo · Zin Ko Ko · La Min Tun · Nan Wai Linn · y 1 más
Digital channels increasingly shape retail communication, but evidence from Myanmar convenience retail remains limited. This study examines the relationships between social media marketing, online advertising, mobile marketing, content marketing, and consumer buying behavior at Grab and Go stores in Yangon. A quantitat...
Along with the development of technology, people interact more with various type of electronic devices. Therefore, digital marketing becomes one of the most efficient way to communicate and approach to potential customers. Cimos would like to apply this trend into their marketing strategies in order to broaden market t...
This study aims to examine the causal relationships among influencer marketing, social media marketing, content marketing, consumer brand engagement, and brand loyalty in the E-Sports industry in Thailand. A mixed-methods research design is employed, comprising in-depth interviews with five key informants and a quantit...
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