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85.117 resultados para «marketing digital»
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Marketing material: Presenting the developed marketing materials (flyers, poster and roll up displays and project brochure)
Kraugusteeliana Kraugusteeliana · null Suherlan · Hizbul Khootimah Az Zaakiyyah
In the context of globalization and the advancement of information technology, digital marketing has become a crucial element in business strategy. Digital transformation has brought significant changes in how companies interact with customers and the market. This research aims to discuss how training and development c...
Manqele Khulekani Senzo · Anos Chitamba · Sizwe Mbona
This study examines customer perceptions and behavioral responses to Spar's digital marketing initiatives in Durban, South Africa. Using the Stimulus-Organism-Response (S-O-R) theoretical framework, the research explores how digital marketing stimuli (such as social media and mobile applications) affect customers’ cogn...
Wanqing Ni
As global consumer behavior accelerates its shift online, digital-native brands are reshaping the competitive landscape of the fashion industry. This paper takes the American phenomenon-level underwear and lifestyle brand SKIMS as the research object and uses the case analysis method to systematically explore its core...
Hossain, Md. Amran · Rahman, Riazur · Wasantha, H. L. Neel · Perera, G. Nilantha R. · y 1 más
The purpose of the study is to measure the impact of E-marketing (Digital) among the customers and firms to find out the awareness of digital marketing tools effectiveness in hotel business. E-marketing revealed that the customer are having strong sound of digital marketing and preferred to obtain services through digi...
MR. AVINASH KUMAR
Introduction: Digital marketing has revolutionized how brands connect with consumers in India, a market with over 800 million internet users and a burgeoning e-commerce sector valued at ₹8.5 lakh crore in 2024 (IBEF, 2024). From social media ads to personalized email campaigns, digital strategies are reshaping consumer...
Fifi Afiyanti Tripuspitorini · null Setiawan · Fathur Imam Fadhilah · Fizar Muhammad Tribuana
This research aims to analyze the role of financial literacy in increasing customer satisfaction with Islamic bank marketing strategies in the digital era. The development of digital technology has changed the landscape of the banking industry, including the implementation of digital service-based marketing strategies....
null Rosalia Irawaty · null Ana Fitriyatul Bilgies · null Abdul Latif · null Muhammad Aqshel Revinzky · y 1 más
Technological developments are currently experiencing very rapid progress, including in the fields of economics and marketing. The internet is an information mechanism that provides advice or facilities to obtain important data that is needed. Advances in the field of information and communication innovation, the world...
Sri Lestari
In the era of globalization and digital transformation, digital marketing strategies have become a crucial factor in shaping consumer behavior and creating competitive advantage for companies. The development of digital technology has transformed the way companies interact with consumers and create value in an increasi...
Burhan Stafrezar
This research analyses Gojek's role in maintaining market share through the implementation of innovative digital marketing strategies. As the leading on-demand service platform in Indonesia, Gojek utilises various digital channels, such as social media, online advertising, and customer data analytics, to strengthen its...
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