Buscador de Tesis y publicaciones académicas

IMPLEMENTASI DIGITAL MARKETING BERBASIS MARKETPLACE DAN MEDIA SOSIAL DALAM MENINGKATKAN KINERJA UMKM BGS TEXTILE

null Muhammad Bagas Saputra · null Dendy Kurniawan · null Irdha Yunianto · null Erinda Anasia Agustin

This community service activity aims to implement digital marketing based on marketplace and social media to improve the performance of BGS Textile MSMEs. The main problem faced by the partner is the lack of optimal utilization of digital technology in marketing activities, particularly in managing marketplace platform...

Strategi Digital Marketing KBRI Bratislava dalam Mempromosikan Kebudayaan Indonesia

null Dian Palupi Respatiningdyah · null Yohannes Ferry Cahaya

The development of digital technology has transformed communication strategies in public diplomacy. The Embassy of the Republic of Indonesia (KBRI) in Bratislava utilizes digital marketing to promote Indonesian culture in the Slovak Republic and strengthen Indonesia’s image abroad. This study aims to analyze KBRI Brati...

DIGITAL TRUST MARKETING AND PREDICTIVE PATIENT ENGAGEMENT IN THE HOSPITAL POST-PANDEMIC ERA

Nur Farida · Siti Nur Qomariah · Khairul Azmi Abd Kadir

Background. Hospital marketing management has shifted significantly in the digital era, particularly after the COVID-19 pandemic, where patients increasingly rely on online information, social media credibility, and digital trust before choosing healthcare services. However, previous studies predominantly focused on tr...

Pembuatan Konten dan Digital Marketing sebagai Upaya Peningkatan Pemasaran Produk UMKM Kecamatan Danau Teluk

Ulfa Khaira · Tri Suratno · Yolla Noverina · Zainil Abidin · y 1 más

Kerupuk ikan Mursida dan kelompok usaha bersama (KUB) Mayang Mangurai merupakan usaha mikro kecil dan menengah (UMKM) yang ada di Kota Jambi tepatnya di Kecamatan Danau Teluk. Kedua UMKM memiliki kendala jangkauan pemasaran produk yang masih sebatas ruang lingkup Kota Jambi, belum memiliki media sosial sebagai media pr...

Estágio na empresa: A Lista Digital

Vieira, Gustavo dos Santos

O marketing digital é um domínio dinâmico e em constante evolução que utiliza tecnologias digitais e plataformas online para promover produtos, serviços e marcas junto de um público global. Na era digital, as empresas de todas as dimensões estão a adotar estratégias de marketing digital para chegar aos seus clientes-al...

Digital Customer Acquisition

Ratan, Dinesh

Evolutionary changes in technology compel the organization to adopt innovative digital customer acquisition. However, more research is needed to obtain adequate knowledge. Therefore, the study aims to understand digital marketing in customer acquisition better. It applies a qualitative strategy, considering subjectivis...

Making use of digital methods to study influencer marketing

Prince Chacko Johnson · Christian Sandström

Ψηφιακό marketing. Μια εμπειρική μελέτη για τις επιπτώσεις των τηλεπικοινωνιών στην Ελλάδα

Φούρκας Konstantinos · Fourkas Konstantinos

Σκοπός της παρούσας μελέτης ήταν να διερευνήσει την επίδραση του ψηφιακού μάρκετινγκ στις οικονομικές επιδόσεις και την οργανωτική απόδοση τριών εταιρειών κινητής τηλεφωνίας στην Ελλάδα: Nova, Vodafone και Cosmote. Διενεργήθηκε έρευνα σε 102 υπαλλήλους των εταιρειών για τη συλλογή δεδομένων σχετικά με τις αντιλήψεις το...

Understanding Consumer Psychology in the Age of Online Marketing

Technoster Technologies

Edukasi Digital Marketing Sebagai Upaya Peningkatan Pemasaran Terhadap Produk UMKM Di Desa Mojopilang

null Mokhammad Ridha · null Feliza Dwi A. P · null Firdausi Achmad · null Nurfatiqa Cahya R.S · y 19 más

Increasingly sophisticated technological developments can be used for business development. The most obvious impact is being able to increase sales, because digital marketing is a marketing medium that has a huge influence. The general aim of this research is to educate about the impact of digital marketing on sales vo...