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I Gde Yoghie Pradnyana · Aceng Rohendi · Yani Restiani Widjaja
The digital era has brought significant changes to marketing strategies, including in the healthcare sector. Klinik Pratama Asera Cantika Sumbawa faces increasingly intense competition, requiring effective marketing strategies to enhance competitiveness and attract more patients. This study aims to analyze the implemen...
Unlike traditional marketing methods, social media platforms enable brands to communicate with their target audiences more interactively and dynamically, while also allowing consumers to engage directly and instantaneously with brands. As an integral part of contemporary marketing, the impact of social media on interac...
Most community enterprises in Thailand are not successful because of limited marketing channels and technology. The purpose of this paper is to examine the effect of platform capability and web capability on marketing effectiveness with a consideration of the mediating effect of digital marketing capability to communit...
economics and businesssocial sciences8. Economic growth1. No poverty
Rana, Muhammad Zaigham · ChatGPT · den Hartigh, Erik
This report examines the critical role of marketing strategies in enabling the successful transition of manufacturing firms from product-centric models to integrated product-service systems—a transformation known as servitization. Drawing on qualitative analysis of case studies and published interviews, this study iden...
This study aims to analyze Shopee's digital marketing strategy from a business law perspective, focusing on the interaction between innovative marketing practices and compliance with applicable legal regulations. Shopee, as one of the leading e-commerce platforms in Southeast Asia, has succeeded in attracting consumers...
This research examines the role of marketing innovation in enhancing the sustainability of the creative market in the digital era. Through a systematic literature review, this study aims to identify current trends, best practices, and challenges in implementing innovative marketing strategies in the creative industry....
Gede Febrian Govinda Tanjung · Hanugerah Kristiono Liestiandre · Ni Made Tirtawati
Digital marketing transformation has reshaped tourist decision-making, particularly among millennials who rely heavily on influencer-generated content. This study investigates the influence of affiliate marketing on millennials’ intention to visit Bali, with brand trust serving as a mediating variable. Adopting a quant...
The rapid growth of digital marketing has significantly changed consumer behavior in e-commerce, where purchase decisions are increasingly influenced by online information sources. This study aims to examine the effect of video marketing, influencer marketing, and online customer review on purchase intention, with perc...
Abstract- It is observed in this research paper through sales and marketing strategies used by one of the Indian leading companies in FMCG, Hindustan Unilever Limited (HUL), how the strategies help it to maintain market leadership. The descriptive research design will be used in the study; both primary and secondary da...
Ndionyenma, Samuel Chukwuemeka · Abugu, James Okechukwu
Technological waves is gaining much ground on how best to engage in business. This study seeks to empirically determine how digital selling aids in Sales Growth with Website Marketing, email marketing and social media Marketing as predictors. The study was carried out at Computer Village Ikeja, Lagos State Nigeria. Sel...
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