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Advances in high technology have changed the approaches to business by shifting it to the global interactive space and transforming the marketing technology. This fact and the need to increase the competitiveness and efficiency of these enterprises make the issue under research relevant. The article aims to study marke...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
The development of digital technology allows MSME actors to market their products online and make transactions through the online banking system as well. Social media is the easiest digital marketing to use. Marketing activities carried out by MSMEs in the village of Rejosopinggir Jombang by visiting shops/ restaurants...
Syofriza Syofyan · Reno Pratiwi · Arief Fadhilah · Osni Erza · y 2 más
This Community Service (PkM) activity aims to enhance the digital marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Munjul Village, Ciambar District, Sukabumi Regency through strengthening the role of the Koperasi Merah Putih. Munjul Village has local economic potential based on cassava-based produc...
This study aims to examine and analyze the effect of digital marketing and service quality on coffee shop consumer purchasing decisions. The survey was conducted at the Anaqi Coffee Shop, Subang Regency. This study uses primary data obtained from the results of distributing questionnaires to consumers of the Anaqi Coff...
The era of globalization is the basis for the increasing use of mobile banking services and the demand for the application of sustainability principles in banking marketing practices, especially in the BRImo application. Green digital marketing and ease of use of applications are seen as important factors that can affe...
Research Aims: This article explores the role of Artificial Intelligence (AI) in marketing digital personalization in the digital era, focusing on research trends, collaboration networks, and key topics through bibliometric analysis. Methodology: Using data from Scopus (2010–2024), 446 documents were analyzed with VosV...
Digital marketing significantly influences travellers’ decision-making processes. This research aims to analyze the specific digital marketing strategies affecting Gen-Z travellers’ decisions. Machine learning techniques were employed to uncover key insights. Data were collected through a survey using a convenience ran...
Purpose: This study aims to (a) find digital marketing communication in Monas and (b) determine the number of tourist visits and activities at Monas attractions. Research Metods: This research uses a qualitative method approach; data is obtained through documentation, interview, and observation techniques, and then the...
This research analyzes the implementation of digital marketing strategies using the 4C mix method (Customer, Cost, Convenience, Communication) at Aceh Kasab UMKM in Gampong Parom, Nagan Raya Regency. The study was prompted by a shift from the traditional 4P marketing method (Product, Price, Place, Promotion) to a more...
Rončević, Ante · Mirt, Barbara · Skupnjak Draksic, Ksenija
The subject matter of the paper is an overview of the development of marketing, the comparison of traditional and digital forms of marketing and determining how social network marketing affects business operations of a company. Today, the companies can choose between numerous traditional and digital marketing activitie...
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