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Dr. D. Praveenadevi · Durga Chandrika Patiballa · Nagasarapu Nanditha · Kashvi Ostwal · y 1 más
ABSTRACT India’s luxury market is experiencing rapid growth, fuelled by rising incomes, urbanisation, and an expanding affluent middle class. This paper explores how digital marketing ‘‘encompassing social media, e-commerce, and technology- driven personalization’’ acts as a catalyst for this expansion. Drawing on rece...
Aileena Solicitor Costa Rica El Chidtian · Mahimma Romadhona · Roziana Febrianita
This community service program aims to expand the market reach of Batik and Ecoprint MSMEs in Wonosalam through the optimization of digital marketing and social media marketing strategies. The main problems faced by partner MSMEs are the limited scope of promotion and the minimal use of digital media as a tool for mark...
The rapid advancement of cloud computing, artificial intelligence (AI), and web technologies has redefined the landscape of digital marketing, enabling enterprises to become smarter, more agile, and data-driven. This paper explores how these digital enablers are transforming marketing strategies, customer engagement, a...
Ferdinand C Okigbo · Sophia Mbamalu · Kingsley Iruogu
Purpose: This study examines the impact of Artificial Intelligence (AI) on Digital Marketing Transformation among Nigerian Small and Medium Enterprises (SMEs). Specifically, it evaluates how AI-driven customer relationship management (CRM) systems enhance digital marketing and investigates how AI-based decision-making...
The marketing of goods and services has remained one of the sectors that need constant innovation throughout the world today. An important marketing strategy in recent times has been digital marketing, defined as the use of electronic media by marketers to advertise items or services on the market with the primary goal...
medical and health sciencesclinical medicinesocial scienceseducation
Tri Esti Rahayuningtyas · Mahadika Pradipta Himawan · Wana Pramudyawardana Kusuma Negara · Alek Zain Madany · y 1 más
Blimbing Village, located in Mojo District, Kediri Regency, possesses superior horticultural potential in the form of durian. However, its utilization is still limited, which prevents it from generating a significant economic impact for the community. One of the main problems is the suboptimal management of the abundan...
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various in...
In the modern conditions of the development of the digital economy, the marketing management system is undergoing an active transformation, which is associated with the widespread introduction of information and communication technologies, big data and artificial intelligence. The digitalization of marketing activities...
It has been proven in many studies that online marketing has played a major role in developing and shaping the future of start-ups. It is no untold truth that indeed online and digital marketing, in various forms, have and are still influencing the journey of start-ups. Owning to this, each day more and more companies...
Concerns have been raised about the growth of the book publishing sector in developing nations. A thread of the conversation in Nigeria centers on the expansion of the book publishing industry beyond the textbook publishing, with solutions such as exploring new markets and consolidating on current market niches coming...
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