Buscador de Tesis y publicaciones académicas

From outbound to inbound marketing for a web-development company

Liukkonen, Maria

The objective of the thesis is transformation from outbound to inbound marketing of a web-development company based on social media channels. The company is called Tulikipuna and it offers web-development services, coding for web, intelligent websites solutions and software services to all kinds of corporate clients an...

A STUDY ON TRAVEL FROM TRADITIONAL MARKETING TO DIGITAL MARKETING IN INDIA 2023

Autoría no especificada

Artificial Intelligence in Marketing Analytics: A Unified Framework for Digital Marketing, Market Research, Retail, and Social Media Applications

Ms.Shubhangi A.Bhaladhare

PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP)

Rizky Ramadhan Aprian Aditama · Nike Larasati · Mutya Paramita Pratita

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand image terhadap keputusan pembelian baju batik di aplikasi tiktok shop. Penelitian ini juga bertujuan untuk mengetahu pengaruh kepercayaan konsumen memediasi hubungan digital marketing dan brand image terhadap keputusan pembelian baju batik d...

Evolving Trends in Digital and Social Marketing: A Bibliometric Perspective

Ratan Kumar Behera

The fields of digital and social marketing have seen substantial transformation due to the quick changes in consumer behavior and technology, which has resulted in a rise in both industrial and scholarly applications. With a thorough review of the major subjects, significant works, top writers, and developing fields of...

The Influance Of Digital Marketing, Product Innovation, And Brand Equity On Competitive Advantage Of UMKM Sambal Dede Satoe

Nuriah Yuliati · Hamidah Hendrarini · Aisyah Putri Andini

This study was conducted at UMKM Sambal Dede Satoe in Surabaya. The high level of competition among chili sauce micro-enterprises and packaged chili products serves as the background of this research, focusing on the aspects of digital marketing, product innovation, and brand equity. The purpose of this study is to ana...

PENGARUH DIGITAL MARKETING TRAINING TERHADAP KEMANDIRIAN DAN ENTREPRENEURSHIP KNOWLEDGE CURIOSITY DIKALANGAN MAHASISWA UNWAHA

Ashlihah Ashlihah · Nailis Sa'idatur Rohmah

This study aims to determine whether digital marketing training affects the independence and entrepreneurial knowledge curiosity of UNWAHA students. In addition, between the independent variable and the dependent variable is there a relationship between the two variables. The analytical method used in this study is a q...

Increasing Customer Loyalty through Customer Relationship Management, Product Quality, and Digital Marketing

Fulien Surjana · Suparmi Suparmi

<p>This study aims to determine the effect of Customer Relationship Management, product quality, and digital marketing on customer loyalty at PT. Tugu Beton Semesta Abadi Semarang. The population used in this study were all companies or organizations that use services from PT. Tugu Beton Semesta Abadi Semarang had 562...

Digital Marketing-Based Entrepreneurial Resilience dalam Memediasi Strategi Pemasaran Kewirausahaan terhadap Kinerja Pemasaran UMKM di Barlingmascakeb

Antonius Ary Setyawan · Dhany Faizal Racma

UMKM di Indonesia menghadapi berbagai tantangan, termasuk kemampuan digitalisasi yang terbatas, kurangnya inovasi produk, pemasaran, serta kesulitan beradaptasi dengan perubahan lingkungan, dan respons yang lambat terhadap persaingan pasar yang dinamis, yang semuanya menghambat peningkatan kinerja pemasaran mereka. Tuj...

Developing Digital Marketing through Instagram Social Media and Promoting QRIS as a Payment Tool for UMKM Dapoermamaminie

Irma Sari Permata · M. Nuruddin Subhan · Murthada Sinuraya · Amalia Anggraini

Digital marketing is the application of digital technology to connect, interact, and communicate with customers to meet their needs and desires. Not a few business people do digital marketing to introduce their business. One place to do digital marketing is Instagram social media. The use of social media for digital ma...