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The purpose of this study was to create a data-driven digital marketing strategy for the case company in the cold room construction business. The study was commissioned by the case company, a small Finnish startup with two employees that was established in 2024. They construct cold rooms for hotels, restaurants, cateri...
Master's Degree Programme in Business Informaticssocial mediastrategieseconomics and business
Abstract This study examined the role of digital marketing in enhancing environmental responsibility within Jordanian insurance companies. The increasing adoption of digital technologies and the growing emphasis on environmental responsibility have encouraged organizations to integrate sustainable practices into their...
Dina Octaviani · Sigit Sugiardi · null Rustam · Dini Oktarika
MSMEs in Kubu Raya Regency operate in a regional business environment where digital platforms are increasingly used to expand market reach, maintain customer relationships, and respond to changing consumer behavior. However, differences in digital marketing capability and data literacy may limit how effectively MSMEs c...
This thesis aimed to identify the importance and key impacts of digital marketing in Nepalese startups. The changing business environment and digital innovations have changed the way of doing business and resulted in the emergence of digital marketing around the globe. The main subject of this thesis is digital marketi...
4. Educationsocial mediaeconomics and businesssocial sciences
The rise of digital technology has transformed the marketing landscape, offering businesses unprecedented opportunities to connect with their target audiences. This study aims to evaluate the effectiveness of digital and online marketing strategies in reaching target audiences. A mixed-methods approach was employed, co...
In the digital age, understanding the marketing mentality of consumers is essential for effective marketing strategies. This abstract explores the marketing mentality and examines the disparities between Millennials and Gen Z consumers in terms of digital marketing. The marketing mentality encompasses consumers' attitu...
Digital marketing is the utilization of various electronic media by the marketers to promote their products and service in the market. This generation is widely moving towards digital marketing that involves all types of buyers and sellers under one platform. Through digital marketing many customers are repeatedly shop...
This study aims to analyze digital marketing and e- ecommerce on performance marketing and business sustainability in the typical souvenir business of Solo city. The population and sample of this study are SMEs who have a business in the field of souvenirs typical of Solo City as many as 100 respondents. The type of da...
medical and health sciencesclinical medicineeconomics and businesssocial sciences
Abstract Digital technology has revolutionized how consumers look for information, assess products and make buying decisions. Digital marketing has become a vital tool for businesses to reach consumers via social media, search engines, websites, online ads, email marketing, and more. The present study investigates the...
Digital marketing has become an essential element in modern business strategies, especially in the ever-evolving digital age. This article explains the importance of digital marketing in optimizing business, focusing on the various strategies that can be implemented to achieve specific business goals. In this context,...
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