Buscador de Tesis y publicaciones académicas

Financial Justification for the Use of Innovative Digital Marketing Tools

Yuliia Tataryntseva · Oleksandr Manoylenko · Nataliia Shmatko

This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the...

Increasing Business Effectiveness Through The Implementation Of An Integrated Digital Marketing Strategy

Sayudin Sayudin · Kartono Kartono · Aang Curatman

Information technology's evolution urges global businesses to adapt to the digital era, instigating changes in technology, customer interactions, and product/service marketing. Digital marketing strategies, particularly integrated ones involving social media, search engines, and paid campaigns, are crucial for sustaine...

Marketing in the Digital Age - Adapting to Changing Consumer Behavior

Sharma, Sabin

The digital age has transformed consumer-brand interactions, requiring a nuanced grasp of evolving digital consumer behaviors and expectations for effective marketing strategies. This study aims to investigate changing consumer behavior influenced by digital technologies and marketing. A descriptive cross-sectional stu...

User privacy in digital marketing

Orpana Taina

Ανασκόπηση, κατάσταση αγοράς και τάσεις στο Digital & Mobile Marketing

Kalanidis Damianos

Την τελευταία δεκαετία η εξάπλωση των έξυπνων κινητών τηλεφώνων και των κοινωνικών δικτύων και η χρήση τους ως πλατφόρμες για την πραγματοποίηση αγορών είναι ραγδαία. Δημιουργήθηκε έτσι η ανάγκη ώστε να υπάρξουν νέες θεωρίες και μέθοδοι marketing σ ’αυτό το νέο περιβάλλον και αυτός ο νέος κλάδος ονομάζεται ψηφιακό μάρκ...

Digitaalinen markkinointisuunnitelma : Case: Etelä-Pohjanmaan Matkailu Oy

Leppänen, Marianna

Onnistunut digitaalinen markkinointiviestintä vaatii huolellista suunnitelmallisuutta, ja tähän kiinnitettiin opinnäytetyössä erityistä huomiota. Opinnäytetyö antaa yrityslähtöisiä käytännön vinkkejä digitaalisen markkinoinnin suunnitteluun ja toteutukseen. Opinnäytetyössä huomioitiin digitaalisen markkinoinnin muutoks...

Role of digital marketing strategies in success of small businesses in Pakistan

Humara Ahmed · Khawaja Farouk Mazhar

This paper attempts to examine the effect that digital marketing has on small businesses in Pakistan. The current impact and use of digital marketing by small business enterprises will be examined. Digital marketing is the promotion of businesses and their products using digital channels such as the internet, televisio...

Opportunities and challenges of digital marketing in Bangladesh

Hassan, Sajjad

The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh. The aims of the thesis include understanding the needs for digital marketing in businesses operating in Bangladesh, understanding the challenges impo...

Development of the HELO UMKM Website Based on Geomarketing Insight to Improve Digital Marketing Effectiveness through Digital Marketing Literacy and Perceived Quality

Dynda Prista · Wening Patmi Rahayu · Titis Shinta Dhewi

Digital transformation is a strategic need for MSMEs, but the use of digital technology is still not optimal and rarely integrates geomarketing insights with digital marketing literacy. This study aims to develop a HELO UMKM Website based on geomarketing insight and analyze the influence of Geomarketing Insight on Digi...

The contribution of digitalization of marketing procedures in the pharmaceutical industry: Theoretical approach

AGOULMAM, Ibtihal · CHAKOR, Abdellatif

Le marketing digital est devenu un pilier essentiel pour l'industrie pharmaceutique, offrant des moyens novateurs pour promouvoir efficacement les produits et se démarquer sur un marché concurrentiel. Contrairement au marketing traditionnel, le marketing digital permet une interaction plus directe et personnalisée avec...