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The use of Generative Artificial Intelligence (GenAI) provides opportunities for MSMEs to improve content creativity, branding, and digital marketing. However, limited digital literacy and skills remain major challenges. This community engagement program aimed to improve the ability of MSME actors in Boja District to u...
The monograph examines the current trends in the development of digital technologies in marketing, management and business administration. The prospects for the development of digital technologies in various sectors of the economy of Ukraine and the trends of the influence of digital technologies on global shifts in th...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Muhammad Rafli Maulana · Ade Irawan · Adi Setiawan · Agustina Agustina
This research examines the importance of digital data marketing as a response to technological advances and changes in the macro environment. The main focus of this research is the role of technologies, such as big data, artificial intelligence (AI), and predictive analytics, in driving successful marketing strategies,...
In the digital era, communication and information technology are increasingly developing which allows digital development to progress very rapidly by developing technology. Making communication in marketing more effective. Therefore, marketing communication is a facility used by entrepreneurs to influence consumers' in...
ISLAMI, Novita Nurul · WAHYUNI, Sri · TIARA, Tiara
Digital marketing is one of marketing media taken as an opportunity to expand the marketing area with the help of digital technology for Small, Micro and Medium Enterprises (MSMEs) which have a limited average background in terms of capital. These issues encourage the researchers to conduct the study entitled the effec...
3309. Industry and infrastructureOrganizational Performanceeconomics and business
This Bachelor’s thesis was a commissioned by a company chief executive officer (CEO) of a German digital language education company operating on an international business-to-customer field that aimed to expand its business operations by performing an entrance to European business-to-business (b-to-b) digital language e...
Lean StartupExtended Marketing Mix4. Educationeconomics and business
Digital Marketing has been in development for more than 30 years. Since 2000, however, it has developed extremely quickly, significantly altering how businesses market themselves. Based on secondary data, extant literature, and internet sources from Google Scholar, this paper will provide a review of the evolution of t...
Abstract: The purpose of the current research paper is to provide a review of previous studies that have explored the important role of artificial intelligence (AI) in digital marketing. AI has become a powerful and powerful tool to transform many industries, including marketing. By helping companies analyze large amou...
This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This act...
Icuk Muhammad Sakir · Indah Pusnita · Ivana Ivana · Ahmad Ariq Izdihar · y 1 más
This community service activity aims to increase the selling value and competitiveness of Rawa Lebak kemplang products through packaging innovation and digital marketing-based branding strengthening for MSME groups in the Rawa Lebak region of South Sumatra. The problems faced by partners are product packaging that is s...
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