Buscador de Tesis y publicaciones académicas

What is the current state of integrating digital marketing into entrepreneurship:

Shaxnoza Djasurovna Ergashxodjayeva · Laylo Abdukhalilova · Diyora Usmonova · Maksud Obitovich Kurolov

MARKETING TRENDS IN THE DATA ECONOMY (2024–2025)

Svetlana V. Koshevenko

Marketing development trends depend on many factors: the level of digitalization and digital transformation of the economy, the development of social networks and digital platforms, mobile marketing and the willingness of companies to implement innovations. To maintain competitiveness, companies must follow trends: be...

DIRECTIONS OF DIGITALIZATION AND DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP

Fatima Kasimova

THE ARTICLE ALSO DISCUSSES THE DIGITALIZATION OF MARKETING IN SMALL BUSINESSES AT FOOD INDUSTRY ENTERPRISES IN THE REPUBLIC OF UZBEKISTAN, USING DIGITAL TECHNOLOGIES.

Implementasi Metode Pottery Making Dan Pemasaran Digital Dalam Meningkatkan Produk Kreatif UMKM Tembikar Lestari Di Kecamatan Tanjung Morawa Deli Serdang Dalam Perspektif Ekonomi Islam

Masnum Rambe · Sugianto Sugianto · Muhammad Syahbudi

This study aims to: (1)knowing the application of pottery making in sustainable pottery (2) knowing the application of pottery making in increasing sustainable pottery production (3) the application of sustainable Pottery digital marketing (4) the application of digital marketing in the perspective of Islamic economics...

Analyzing Digital Marketing Strategies to Increase Student Enrollment in Private Universities: An Educational Management Perspective

Martiman S Sarumaha

This study aims to analyze digital marketing strategies in an effort to increase the number of new students in private universities from the perspective of educational management. This study also explores how educational management designs, implements, and evaluates digital marketing strategies in the context of increa...

CHALLENGES AND OPPORTUNITIES OF MARKETING IN THE RESTAURANT INDUSTRY

Andrea Valim Magalhães

The restaurant industry operates in a highly competitive and dynamic environment, where effective marketing plays a crucial role in organizational survival and growth. This article examines the main challenges and opportunities associated with restaurant marketing, drawing on established academic literature and profess...

EVOLUCIÓN Y TENDENCIAS EMERGENTES EN MARKETING DIGITAL: UNA EXPLORACIÓN DE IA, VIDEO MARKETING, PERSONALIZACIÓN DE CONTENIDOS Y MARKETING DE INFLUENCERS

Palomo Fernandez, Raul

El presente trabajo de fin de grado aborda las tendencias actuales en marketing digital, destacando la evolución y el impacto de diversas tecnologías y estrategias en las empresas. Se analizan en detalle tendencias como la inteligencia artificial y el machine learning, el video marketing, la personalización de contenid...

Enhancing E-Marketing Competence of Islamic Boarding School Students: A Case Study of Al Muin Syarif Hidayatullah

Firman Yudianto · Teguh Herlambang · Mukhtar Adinugroho · Mohamad Yusak Anshori · y 2 más

This study aims to explore the effectiveness of e-marketing training in increasing the sales revenue of coffee products in Al Muin Syarif Hidayatullah Islamic Boarding School. Using qualitative research methods, the study collected and analyzed data from interviews with students and school officials, as well as observa...

A COMPARATIVE EXPERIMENTAL STUDY ON ARTIFICIAL INTELLIGENCE- AND HUMAN-DRIVEN SOCIAL MEDIA MARKETING CAMPAIGNS

Muge Klein · Ahmet Fatih Kutlar

Purpose- The rapid advancement in digital marketing, driven by technologies such as artificial intelligence (AI), forms the backdrop for this research. This study aims to investigate the performance differences between AI-driven and human-managed digital marketing campaigns by means of a true field experiment. Selected...

Organizational and economic mechanism for adapting a company’s marketing strategy in the digital environment

Natalia Kuzmynchuk · Tetiana Kutsenko · Hanna Pysarevska

The article explores the theoretical and practical aspects of developing an organizational and economic mechanism for adapting a company’s marketing strategy in the context of digital economic transformation. Emphasis is placed on the need for comprehensive transformation of marketing activities, covering both digital...