Buscador de Tesis y publicaciones académicas

EFFECT OF MARKETING INNOVATION STRATEGIES ON CUSTOMER EXPERIENCE OF COMMERCIAL BANKS IN NAIROBI CITY COUNTY, KENYA

Mumbua, Anne Munee · Mutinda, John

Purpose of the Study: The study examined the effect of marketing innovation strategies on customer experience among commercial banks in Nairobi City County, Kenya. It specifically assessed how digital marketing, social media engagement, personalised marketing, promotional campaigns, and online communication influence c...

Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer

Lili Asmira

The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing....

Dijital minimalizm: Tüketici eğilimleri ve işletmeler için yeni pazarlama perspektifleri

Sinem Sargın

The rapid spread of digitalisation has increased the time individuals spend on digital platforms, leading to excessive content consumption, attention distraction, and cognitive overload. In this context, the digital minimalism movement has emerged as an approach that encourages individuals to manage their technology us...

The Emergence of Influencer Marketing in the Digital Economy

Autoría no especificada

Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study

Clare Whitton · Yvonne Hui Min Wong · Jerrald Lau · Xin Hui Chua · y 5 más

Unhealthy food marketing is contributing to the obesity epidemic, but real-time insights into the mechanisms of this relationship are under-studied. Digital marketing is growing and following food and beverage (F&B) brands on social media is common, but measurement of exposure and impact of such marketing presents nove...

Pengembangan UMKM Melalui Pemanfaatan Pemasaran Digital dan Media Sosial Pada Desa Sumberjo, Kecamatan Wonosalam, Kabupaten Jombang, Provinsi Jawa Timur

null Wilda Daffania Abidin · null Putri Marisna · null Adelia Qouli Varadisa · null Tegar Satria Adi · y 1 más

Sumberjo Village as a tourist village which is rich in natural resources, ultimately encourages the formation of various kinds of MSMEs. However, until now, the knowledge of MSMEs regarding the use of social media and digital marketing is still considered lacking. Some MSMEs still apply traditional methods of marketing...

Penerapan Digital Marketing Dalam Meningkatkan Penjualan Produk Fabil Natural

null Evva Ari Nur Viddiastuti · null Jeanny Pricilia Anneke Winowatan

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a p...

Pengaruh Digital Marketing Dan Brand Image Aplikasi Shopee Terhadap Consumer Trust Karyawan PT Bank Central Asia Tbk Cabang Indrapura Surabaya

Handy Aribowo · Is Fadhillah · Nadia Tamara Effendi


 
 
 
 Technology progress offers an positive impact for marketing technique become digital marketing as company motivator to improve company performance which has a positive effect for the consumer by make it easier whether make an improvement evaluation for the company. The better assessment that...

Examining the Integration of Responsible AI Principles in Social Media Marketing for Digital Health: A Theoretical Analysis

Vishwa Patel · Dr. Jay A Dave · Dr. Satvik Khara · Gaurav D Tivari

This study explores the integration of responsible artificial intelligence (AI) principles into social media marketing strategies within the digital health sector. With the proliferation of digital health platforms and the growing use of AI technologies in marketing, ensuring ethical practices is paramount. By examinin...

INFLUENCERS AS AN IMPORTANT COMPONENT OF DIGITAL MARKETING

Ihor Ponomarenko

The main types of digital marketing and subtypes of social network marketing are presented, which differ based on the specifics of the posted content and the main characteristics of the target audience. Scientifically based approaches to influencing the target audience through the formation of requests for useful advic...