Buscador de Tesis y publicaciones académicas

MODERN TYPES OF MARKETING ACTIVITY AS COMPETITIVE DEVELOPMENT TECHNOLOGY

K.S. KARANDIN

The purpose of the work is to identify the methodological features and characteristics of different types of digital marketing based on the analysis of theories, concepts, channels for implementing modern marketing practices, as well as to identify the characteristics necessary for the subsequent comprehensive study of...

MARKETING SIYOSATIDA BOZORNI SEGMENTLASH ASOSLARI.

Ismoilov Abdulxoliq Muxiddin o'g'li, Siddiqjanov Samandar

Annotatsiya: Ushbu maqolada bozorni segmentlash asoslari va yo’llari, buni marketing siyosatidagi o‘rni batafsil yoritilgan. Kalit so‘zlar: Bozor segmenti, brend, marketing segmentatsiyasi, raqamli marketing, mahsulot liniyasi. Abstract: This article describes in detail the basics and methods of market segmentation, it...

Digital marketing of e-cigarettes in Southeast Asia: a neglected digital health and platform governance challenge for youth protection

Oo, Myo Zin · Tint, Soe Sandi · An, Kong Sam · Tun, Aung · y 1 más

Primjena digitalnog marketinga u hotelijerstvu

Murn, Ivan

This final thesis analyzes the concept of marketing with an emphasis on its history, evolution and influence of digital marketing to the hotel industry. In the introductory part, the basic framework is explained of marketing and its key concepts such as marketing mix, market segmentation, market positioning and marketi...

Modern Trends and Practices of E-Marketing: An Overview

Anupam Banerjee

With the unprecedented growth of technology in global world, internet plays a paramount role in all the major areas of our life and industries. With-in few clicks we can explore ample information which will help in conceptualizing many tasks in nanoseconds and realizing this power of internet, marketing is not far behi...

EKSPLORASI PENELITIAN DIGITAL MARKETING PADA KOPERASI: SUATU STUDI PEMETAAN SISTEMATIS

Arianis Chan · Sam'un Jaja Raharja

This study aims to explore trends and identify research gaps in digital marketing in cooperatives. Researchers adopted systematic mapping studies to analyze and identify digital marketing literature in cooperatives. In total, 173 studies were produced starting from 1995 to 2021 with classifications based on focus, meth...

PENINGKATAN KAPASITAS DIGITAL MARKETING DAN MANAJERIAL MELALUI PELATIHAN DAN PENDAMPINGAN BERBASIS KEMITRAAN PADA MUTIARA CRAFT (ECOPRINT)

Kristiana Widiawati · Ari Nurul Alfian · Shalahuddin Shalahuddin · Nurul Kamila · y 1 más

Abstrak: Permasalahan utama yang dihadapi UMKM Mutiara Craft adalah penjualan masih dilakukan secara sederhana belum mengoptimalkan pemanfaatan digital marketing. Untuk pengelolaan managerial pengelolaan keuangan masih belum sesuai standar PSAK ETAP. Tujuan kegiatan pendampingan memberikan solusi terhadap permasalahan...

PENGEMBANGAN MEDIA INFOGRAFIS DIGITAL MARKETING TERHADAP PENINGKATAN PENJUALAN UMKM DI RUKUN WARGA 02 MANGGA DUA SELATAN

ARVI PUTRA RAHTAMA, .

Digital Marketing saat ini sudah menjadi peran penting dalam perkembangan suatu usaha termasuk UMKM. Penelitian ini bertujuan untuk mengetahui keefektifan media infografis terhadap peningkatan penjualan UMKM RW.02 Mangga Dua Selatan. Metode penelitian yang digunakan adalah Research and Development. Metode pengembangan...

Underground Mix Band Marketing Strategy in Mojokerto City (Case study on the band Rulls and The Sun Goes Down)

Faisal Ichsan Darmawan · Poppy ` Febriana

Dengan adanya era digital seperti saat ini, media sosial menjadi salah satu alternatif untuk menjadi media promosi yang lebih efektif dan terjangkau. Dalam perkembangannya musik underground mulai memiliki banyak peminat di sebagian kalangan masyarakat, termasuk di kota Mojokerto. Dalam penelitian ini peneliti menggunak...

INFLUENCE OF MARKETING PLANNING ON THE BUSINESS PERFORMANCE OF SELECTED SMALL AND MEDIUM-SCALE ENTERPRISES (SMEs) IN NORTH EAST, NIGERIA

null SHERIFA SAIDU · null MUHAMMED NASIR

This study examined the influence of marketing planning on the business performance of selected small and medium-scale enterprises (SMEs) in North East, Nigeria. A cross-sectional survey research design was adopted to enable the collection of data from a representative sample of SME owners and to empirically test the r...