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This article aims to analyse the influence of Word of Mouth and digital marketing on the sales performance of internet services at PT Telkomsel Demak Branch, as well as to examine the integration of both strategies from the perspective of integrated marketing communication. This study is grounded in service marketing t...
These days digital marketing is a tool that is changing the way pharmaceutical companies promote their products. In the past these companies used to rely on people who would visit doctors and hospitals to promote their products. They also used to advertise in newspapers and magazines and participate in conferences.. Th...
Antonia C. Lyons · Kate Kersey · Carol Emslie · Elena Dimova · y 1 más
Abstract Issues Alcohol marketing on social media platforms is pervasive and effective, reaching wide audiences and allowing interaction with users. We know little about the gendered nature of digital alcohol marketing, including how women and men are portrayed, how different genders respond and implications for gender...
MarketingMalemedical and health sciencesclinical medicine
The relevance of the study is determined by the rapid expansion of recommender systems within the digital marketing environment, where algorithmic personalization increasingly shapes consumer interaction with brands, information visibility, and the overall effectiveness of marketing communications. While machine learni...
Purpose- This study aims to provide a bibliometric review of publications where the terms 'digital marketing' and 'artificial intelligence' are used together. Leading publications, authors, countries, and institutions in the Web of Science (WoS) database have been examined to achieve this goal. Additionally, this artic...
İşletme9. Industry and infrastructuresocial sciencesother social sciences
Elena Vaughan · Magdalena Muc Da Encarnacao · Eimer Brown · Olivia Nealon Lennox · y 2 más
Abstract Digital food marketing (DFM) of unhealthy foods and beverages (high in saturated fats, sugar and salt) to children and young people influences brand recall, recognition, purchase intentions and attitudes, and increases consumption of unhealthy foods and beverages. Understanding children’s and parents’ awarenes...
ParentsMarketingSpecial Issue: Digital Determinants of HealthHealth Knowledge, Attitudes, Practice
The article is devoted to the topical issue of implementing forms and methods of digital marketing in construction. The purpose of the study is to substantiate the peculiarities of applying forms and methods of digital marketing in construction and to determine the impact of the specifics of construction enterprises on...
other engineering and technologiesengineering and technology
This Article Examines Virtual Marketing Strategies And The Way They Have An Effect On India's Speedy-Transferring Client Goods (FMCG) Commercial Enterprise. Because Of The Speedy Development Of Electronic Devices And The Growing Popularity Of Internet Use, FMCG Firms Are Increasingly More Turning To Virtual Marketing T...
Khaled Tawfiq Al-Assaf · Mariam Said Mahmoud Foriki · Tariq Samarah · Ayman Hindieh · y 4 más
This study aims to explore the impact of digital marketing elements on promoting local pharmaceutical products within the pharmacy sector in Amman city the capital of Jordan. The study identifies specific elements of digital marketing, including social media marketing (SMM), Content marketing, e-mail marketing, and onl...
null Hammad Zafar · null Fakhre Alam Siddiqui · null Midhat Arif
The rise of e-commerce in Pakistan has stimulated businesses. It has turned to new tools like AI chatbots and digital marketing strategies for increasing consumer participation and stimulating purchasing intent. The aim of this study is to inspect the purchase intention of consumers in the e-commerce sector of Pakistan...
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