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The potential of blockchain technologies for digital marketing applications has been recognized the last few years by both researchers and practitioners in this sector but, at the same time, large scale commercial applications have yet to be developed. This review, after briefly addressing the major challenges of the d...
Sucolor Village possesses significant local economic potential, particularly in the Micro, Small, and Medium Enterprises (UMKM) sector. However, the utilization of digital technology for product marketing remains limited, resulting in restricted market access and low competitiveness of local products. This activity aim...
Since trading has been transformed into online platforms, marketing strategies have adapted to digital systems in order to enhance the Customer Relationship Management (CRM) in the E-commerce era. E-commerce systems are the most widely used digital platforms where customer information including personal, and behavioral...
The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventi...
Advancements in information technology in the digital era have encouraged vocational training institutions to implement digital-based marketing strategies to enhance promotional effectiveness and reach potential participants more broadly. This study aims to analyze the influence of digital marketing on training selecti...
The development of digital technology encourages companies to adopt more integrated and multi-channel marketing communication strategies to maintain competitiveness amidst increasingly fierce market competition. This study aims to analyze the effectiveness of the digital marketing communication mix implemented by Indom...
Abstract The agro-industry is undergoing a transformative shift in marketing strategies, driven by digitalization, evolving consumer preferences, and competitive pressures. This study examines the transition from traditional to innovative marketing practices, focusing on digital adoption, branding, supply chain efficie...
This study analyzes the influence of metaverse usage on digital marketing strategies, with Generation Z serving as a mediating variable. The method employed is a quantitative approach through a questionnaire survey of 100 Generation Z students in Jakarta. Data were analyzed using Partial Least Squares (PLS) with tests...
The Mie Ayam and Bakso Ananda business in Durian Demang Village faces challenges in increasing visibility and sales amid intense competition. This study aims to assist the business by developing and implementing a digital marketing strategy. The method used includes observation, interviews, and surveys to identify mark...
Tsekouropoulos G · Theocharis D · Tsiakis T · Avdimiotis S · y 2 más
It is widely acknowledged that brands hold significant value as intangible assets for companies due to their considerable economic worth. Managing, measuring, and nurturing brand value are recognized as pivotal strategic challenges, impacting decisions across marketing strategies and providing a competitive edge. The e...
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