Buscador de Tesis y publicaciones académicas

MARKETING TECHNOLOGY WITH RESPECT TO ONLINE SHOPPING BEHAVIOUR: A STUDY WITH REFERENCE TO BIDAR CITY

Rushali · Vishaka

The rapid growth of digital technologies has significantly transformed consumer shopping behaviour, especially in online platforms. Marketing technology (MarTech) plays a crucial role in influencing customer decisions through personalized advertising, social media marketing, AI-based recommendations, and digital paymen...

THE ROLE OF LANGUAGE IN DIGITAL MARKETING STRATEGIES TO IMPROVE THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAROS REGENCY

Rosnaeni Arsyad · Heriani Heriani · Haerawati Haerawati · Muhammad Fuad · y 2 más

This study examines the role of language in digital marketing strategies and its impact on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Maros Regency. Language plays a vital role in creating persuasive communication, attracting audiences, and maintaining customer relationships in digital platforms...

Future of Digital Marketing: How Influencers have impacted digital strategies

Shireen Gupta

The Role of Cross-Border Digital Marketing Strategies and Technology Adoption in Promoting the Growth of SMEs in Nepal: The Moderating Effects of Digital Literacy, Regulatory Environment, and Financial Capacity

North American Academic Research

This research investigates how cross-border digital marketing strategies affect Nepal's small and medium-sized business (SME) development and promotion. Although SMEs are vital to the Nepali economy, their ability to expand is sometimes hindered by their restricted access to global markets. This study explores the ways...

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu

The Influence of English Language Use in Digital Marketing Content on Consumer Review Behaviour on E-Commerce Platforms

Rasail, Jurnal

AbstractThe rapid expansion of digital marketing has compelled firms to pay increasing attention to how they communicate with consumers in online environments. One critical element in this context is language choice, particularly the use of English, which is frequently associated with professionalism, modernity, and in...

Strategi Pemasaran Digital Peternakan Pada Produk Susu Perah Sapi(Studi Kasus : CV Langgeng Tani Makmur)

Adhi Widyakto · Endang Tri Widyarti

Abstract Offline marketing on farm products needs high cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sos...

Influential Factors Shaping Consumer Behavior in Skincare Industry

Ridiya Ningrum · Lilik Indayani

This study investigates the influence of digital marketing, brand awareness, and electronic word-of-mouth (e-WOM) on consumer purchasing intentions for local skincare products in East Java, Indonesia. Employing an objective and scientific quantitative research approach, data from 97 respondents were analyzed using SPSS...

Digital Marketing Strategy in Increasing Brand Awareness at PT. Deacom Technology in Sipodeceng Village, Sidenreng Rappang Regency

Rahman Yakub · Muhammad Rusdi · Basrah Basrah

Strategy, which is defined as a unified, comprehensive and integrated plan, is becoming a challenge for increasingly fierce competition for innovation and creativity. The benefit of this research is that it can help PT. Deacom Technology optimize the marketing of its products using digital marketing as an effective mar...

Irene’s Fruit Soup Marketing Communication Strategy On The Tiktok Platform

Akira Putra · Istiqomah Istiqomah

The increasing use of TikTok as a digital marketing platform provides opportunities for culinary businesses, including Sop Buah Irene, to enhance brand awareness and increase sales. This study aims to analyze the marketing communication strategy implemented through TikTok Live, focusing on the use of distinctive accent...