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MSMEs are business activities that are able to expand employment opportunities for the community and encourage economic growth. The aim of this service is to provide digital marketing assistance to pastry business people to develop their business so that their productivity will increase. Each existing MSME, especially...
This study aims to determine the effect of digital marketing mix strategy on marketing performance through customer relationship management at Randusanga Indah Brebes Beach tourist attraction. Using quantitative and qualitative approaches, this research sample involved 203 respondents who were beach visitors who were t...
The article is devoted to the study of consumer behavior using modern marketing tools. The author proves that in today's dynamic digital world, where competition is fierce and market trends are constantly changing, it is crucial for business survival to have a comprehensive understanding of consumer behavior and be abl...
null Maulid Dina Rahmawati Ilham · null Rini Miftakhul Khoiroh · null Purwaningrum Puji Lestari
The development of digital technology has triggered significant changes in marketing and brand management, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to conduct a comprehensive analysis of the implementation of digital marketing and online branding as strategies for develop...
Digital marketing tools have become a crucial aspect for businesses both online and offline. This Bachelor thesis literature is about digital marketing, its tools, and how they come together to aid in customer acquisition. This thesis focused on how digital tools can be set up strategically and it introduced how inform...
social mediaasiakkuudenhallintasocial sciencessosiaalinen media
VIDIGAL FERNANDES MARTINS · JOSÉ EDUARDO DO COUTO BARBOSA · LAINY PEREIRA MACHADO · HILAIRA DOS SANTOS PINTO
O marketing digital desempenha um papel fundamental no sucesso das organizações no mundo moderno. Ele oferece uma série de benefícios e oportunidades que podem ser explorados para promover produtos e serviços de forma eficaz. Este artigo visa analisar a importância do marketing digital para as organizações, tendo como...
Dewi Sartika Br Ginting · T. Henny Febriana Harumy · Ade Sarah Huzaifah · Vicky Rosalia · y 4 más
After the millennium era, the development of information technology has become quite fast, and changes in business patterns have also increased sharply. One of them is in the world of marketing. During the pandemic and post-pandemic times, digital transformation has been carried out, namely digital marketing or marketi...
economics and businesssocial sciences8. Economic growth1. No poverty
This study aims to analyse the effect of digital marketing strategies and service quality on increasing homestay sales in Huta Siallagan, Samosir Regency. Huta Siallagan is a tourist village known for its rich Toba Batak culture and is a popular tourist destination. However, homestay managers in this area face challeng...
ABSTRACT This study aims to determine how the implementation of digital marketing in MSMEs in the era of the Industrial Revolution 4.0. The analysis in this study used descriptive quantitative method with questionnaire as the data collection technique. The population in this study were MSMEs in Sidoarjo Regency with a...
9. Industry and infrastructureeconomics and businesssocial sciences
This conceptual review investigates the relationship between digital marketing strategies and Small and Medium Enterprises (SME) performance, focusing on the moderating role of human capital. The analysis highlights the crucial impact of digital marketing investments in improving brand visibility, customer engagement,...
Human CapitalSME performanceConceptual Revieweconomics and business
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