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With the development of technology and the rise of information technology. Digital marketing has evolved and opened numerous opportunities for marketers to explore and improve. Businesses can use digital marketing to promote their goods or services and connect with their target market. Although a traditional marketing...
Internetresearch methodssocial mediaeconomics and business
Nur Hafni · Tarmidi Tarmidi · Aflia Rizki · Maysura Maysura · y 2 más
The rapid development of digital technology in various fields is critical for increasing the industry's ability and competitiveness in the face of increasingly dynamic global market competition. Therefore, as a form of concern and implementation of cooperation with partners, servants carry out digital-based marketing e...
media and communications4. Educationsocial sciences
This research aims to analyze effective digital marketing strategies in increasing sales of bag products on e-commerce platforms. In the digital era, the use of technology and online platforms is the main key for business actors to reach a wider range of consumers. This study identified various digital marketing techni...
This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service qualit...
2. Zero hungereconomics and businesssocial sciences
Wahidahwati Wahidahwati · Rika Rahayu · Maratus Zahro · Dewi Maryam · y 1 más
In the face of increasingly difficult economic challenges, Micro, Small and Medium Enterprises (MSMEs), especially bamboo craftsmen, are faced with the need to sell and market products online in order to survive. Although many products produced by bamboo artisan MSMEs have quality, the limited location far from the cit...
The present study examines the effect of online marketing on the income and customer base of Micro,Small, and Medium Enterprises (MSMEs) in Uttarakhand. The study discusses the primary issue ofrestricted market access and growth scope for MSMEs because of conventional marketing strategiesand absence of digital involvem...
Despite the rapid growth of the e-commerce sector in Indonesia reflected by a significant increase in the value of e-commerce transactions by 2022, the effectiveness of digital marketing campaign strategies is often faced with several challenges, including large and complex data volumes, lack of understanding of digita...
This study aims to analyze the influence of digital marketing and product innovation on the sustainability of food MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a quantitative approach with Structural Equation Modeling – Partia...
The article explores the topic of the effectiveness of using interactive communication tools and CRM systems in the modern digital marketing environment. The analysis is based on examining current trends in digital marketing and defining the role of various interactive tools in engaging with the audience. The article i...
9. Industry and infrastructure12. Responsible consumption
null Agus Jayadi · null Andi Maria Ulfa · null Hari Asgar
This study analyzes the effectiveness of an integrated digital marketing strategy in improving the competitiveness of a community-based business group, namely the Alga Lestari Business Group. The study is motivated by limited market access, low digital literacy, and weak institutional readiness commonly faced by commun...
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