Consulta más de 250 millones de tesis, artículos científicos, ponencias y datasets
de repositorios abiertos de todo el mundo. Encuentra antecedentes para tu
investigación y descarga los que son de acceso libre.
ODMT Online Digital Marketing Training offers a 6-months comprehensive course designed for career growth. In the first 3 months, you’ll learn Website Designing, SEO, Google Ads, Social Media Marketing, Email Marketing, Affiliate Marketing, and Google Analytics. The next 2 months include a hands-on internship with real-...
Nola Christiane Telah · Theresia Pradiani · Widi Dewi Ruspitasari
In recent years, environmental issues and sustainability have become major considerations in consumer decision-making, particularly in the service sector. This study aims to examine the influence of green marketing and digital sustainability on green consumer decision, with corporate image acting as a mediating variabl...
Background and Objectives: In the rapidly evolving field of digital marketing, identifying essential competencies is critical for both new and experienced professionals. This study aimed to empirically identify these competencies and develop a structured educational framework to address industry needs and challenges. M...
Economics as a sciencesocial sciencesHG1-9999digital marketing
Micro, Small, and Medium Enterprises (MSMEs) play a highly strategic role in economic development in Indonesia. According to data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to Indonesia's Gross Domestic Product (GDP) and employ nearly 97% of the total workforce. MSMEs also serve as the b...
This introductory chapter describes how the digitalization of media has boosted the trend of content marketing. In the context of digital media, content marketing is growing due to the fact that anyone can publish, anyone can reach a large targeted audience through social media, and professional content publishers can...
Etikkmedia and communicationsKonseptsocial sciences
This study examines the impact of influencer marketing on consumer purchasing behaviour in the rapidly evolving digital marketplace. Using a quantitative method, the study was conducted through surveys of social media users exposed to influencer content. Several key dimensions of influencer marketing were evaluated, in...
The tremendous growth of tourism in Albania in recent decades, made important the understanding of the role that digital marketing and mobile technology is playing in this field. Tourism in Albania is one of the most important economic sectors of the country, and is growing year after year. It is emphasized that digita...
Hari Muharam · Son Wandrial · Patricia Rani Rumondang · Maidiana Astuti Handayani · y 1 más
This study examines innovative strategies in digital marketing aimed at enhancing consumer engagement and brand loyalty. Utilizing a qualitative literature review method, the research synthesizes data from diverse sources, including academic journals, industry reports, and case studies, to provide a comprehensive under...
9. Industry and infrastructureeconomics and businesssocial sciences
In the digital era, the question of however the role of traditional relationship marketing methods is still relevant in the landscape of business-to-business (B2B) interactions. This thesis highlights the gap of understanding how traditional and digital relationship marketing coexist within a B2B context. While the mag...
Relationship MarketingDigitalisationeconomics and businesssocial sciences
Yuzhuo Zhang · Xiao Sun · Xiaoyang Yang · Xin Peng
This study examines the digital marketing practices directed toward long-tail customer segments in commercial banks under the pressures of an economic downturn, using the SPD Bank Daxing Sub-branch as a representative case. Against the backdrop of declining household income expectations, weakened consumption, and reduc...
Resultados provistos por
OpenAIRE,
la infraestructura europea de ciencia abierta. Tesis y Másters Colombia no aloja
ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
Cómo usar el buscador en tu investigación
1
Encuentra antecedentes
Busca por tema y filtra por tesis doctorales o de maestría para ver cómo abordaron tu problema otros investigadores, y detectar el vacío que va a justificar tu trabajo.
2
Construye tu marco teórico
Ordena por número de citas para identificar los trabajos de referencia de tu área, y quédate con los de acceso abierto para poder leerlos completos hoy mismo.
3
Cita con fuentes verificables
Cada resultado trae autoría, año, editorial y DOI: los datos que necesitas para armar la referencia en APA, y el enlace al repositorio original para verificarla.
Encontraste los antecedentes. ¿Y ahora?
Nuestro equipo de más de 1000 especialistas te acompaña a convertir esa revisión de
literatura en un proyecto sólido: delimitación del tema, metodología, redacción y
revisión antiplagio con informe de Turnitin.
Asesores en línea ahoraEstamos fuera del horario de atención
Déjanos tus datos y nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Horario: Lun a Vie 8 AM a 5:30 PM · Sáb 7 AM a 11 AM
¡Listo! En unos segundos te llama un asesor al número que nos dejaste.
¡Gracias! Recibimos tu número. Nuestros asesores están ocupados en este momento: te llamamos en cuanto se libere uno.
¡Gracias! Recibimos tu número. Nos vamos a contactar contigo apenas nuestros asesores estén disponibles.
Usamos cookies para asegurar que te damos la mejor experiencia en nuestra web.
Si continúas usando este sitio, asumiremos que estás de acuerdo con ello.
