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Rania Cundamanik Wisand · Arthanami Nauli Panggabean · Rahma Sugihartati · Dessy Harisanty · y 1 más
Digital transformation has driven significant changes in marketing strategies adopted by micro, small, and medium enterprises (MSMEs), particularly among businesses that previously relied on brochures, WhatsApp messages, or word-of-mouth communication to inform consumers about selling locations and schedules. Recent ph...
The accelerated expansion of quick commerce has sharpened rivalry among digital retail platforms, compelling business actors to formulate robust marketing approaches and ensure excellent service performance in order to sustain customer involvement. This study was undertaken to examine the degree to which digital market...
This study examines the influence of digital social media marketing on online consumer purchasing behavior in Cambodia. It focuses on how social media platforms, including Facebook, TikTok, Instagram, YouTube, and WhatsApp Business, influence consumer awareness, engagement, trust, purchase intention, and actual online...
Marketingmedia and communicationssocial sciencesdigital marketing
Automotive industry particularly, commercial automotive industry, ranks as a key industry in the economic growth. The necessity of investigating the research & development(R & D) activities of digital marketing and innovation in the form of a dynamic system in automotive industry based on the 3 variables: empowerment o...
fuzzy techniques9. Industry and infrastructureresearch & development (r & d)social sciences
Azyanee Luqman · Norsilawati Mohd Hassan · Roseliza Hamid · Intan Nurul'Ain Mohd Firdaus Kozako · y 2 más
Flipbook: ePreneur Biz Content is an innovative digital marketing resource designed to support entrepreneurs, particularly those transitioning from traditional to digital marketing strategies. This flipbook serves as a comprehensive guide, offering practical insights and actionable content tailored to the unique needs...
Corporations direct significant funds to create a “digital relationship” with customers. The article deals with the results of research in the field of digital marketing, in particular theoretical and research issues of changes in consumer behavior under the influence of digital technologies and the digital environment...
digital technologiesprocess of making a purchasing decisiondigital environmentEconomics as a science
Purpose: This study aims to analyze the influence of brand image, brand trust, and digital marketing on consumer purchase decisions at Nibra's House Kraksaan. Research Method: This study employed a quantitative approach using primary data collected through questionnaires distributed to consumers of Nibra's House Kraksa...
The covid-19 pandemic is a new disease since it entered Indonesia in April 2022. Of course, it becomes a problem for business actors where people are reluctant to consume. Digital marketing and advertising is the solution. Digital marketing and advertising are marketing strategies that are generally used to promote goo...
economics and businesssocial sciences3. Good health
Abstract In an era where digital presence determines brand success, OPPO’s marketing evolution offers a case study on balancing analytics and engagement. This research explores how OPPO leverages digital tools—ranging from social media campaigns to AI-driven insights—to shape consumer perceptions and forecast demand. T...
The presence of digital technology is used as a sign of technological change in a more advanced direction, one of which is the existence of the internet. The existence of the internet provides an opportunity for MSMEs to promote their products easily and efficiently. This promotion can be carried out using digital mark...
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