Buscador de Tesis y publicaciones académicas

Plano de marketing digital: aplicação à empresa Lima Fortuna - produtora de bebidas licorosas & espirituosas

Celorinda, Irene da Costa

Nos dias de hoje o meio digital é uma das áreas que mais poderá ajudar as empresas a crescer, nomeadamente pequenas empresas, devido aos baixos custos monetários que este meio acarreta, ajudando a chegar facilmente a clientes, fornecedores ou parceiros que as empresas pretendam atingir. É cada vez mais notório o desenv...

Mediating Influence of Digital marketing on Consumer Behaviour: With Specific to Consumers of Skin care Products in Unnao region

Ms. Nighat Parween

This study investigates two core questions: (1) how emotional appeal differs between traditional marketing and digital marketing; and (2) whether digital marketing’s mediating influence on consumer behaviour is stronger in certain age groups and product categories. Using a descriptive quantitative approach, data were c...

An Examination of the Drivers of E-Marketing Capability in the Digital Age: An Abstract

Xia Liu

This paper aims to find out how marketing can play a more strategic role in helping firms improve performance in the Digital Age. Particularly, this paper investigates the drivers of e-Marketing capability and the impact of e-Marketing capability. This research studies how IT capability, marketing, and IT cross-functio...

Parhaat digitaalisen markkinoinnin keinot aloittavalle yritykselle – case ProKortti

Viinikainen, Pia · Törnroos, Hanna

Opinnäytetyö käsittelee digitaalista markkinointia, jossa on perehdytty yleisimpiin digitaalisen markkinoinnin keinoihin, tapoihin ja kanaviin. Työ toteutettiin yhteistyössä painoalan tuotteita tarjoavan ProKortin kanssa ja yrityksen oli tarkoitus keskittää markkinointi lähes täysin digitaaliselle puolelle, j...

Navigating New Marketing Technologies, Channels and Metrics

Cvitanović, Petra Leonora

The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them. Modern technologies in all industries are drastically changing human lifestyle, interactions and expectations from the...

PLAN DE EMPRESA: E-COMMERCE, MARKETING DIGITAL Y AUTOMATIZACION PARA EL TURISMO INTELIGENTE

Lopez Velez, David

Se trata de un plan de empresa de una agenicia de marketing digital enfocada al sector turistico y en el documento se explica la viabilidad del mismo .

Marketing digital para cursos MOOC. Redes sociales

Despujol Zabala, Ignacio

Se comenta el uso de las redes sociales como herramienta de marketing digital para promocionar los cursos MOOC

Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing

Catana, Stefan

Virtual Influencers and Generation Z: A Cross-Cultural Study on Trust, Authenticity, and Ethical Perceptions in Digital Marketing

ATRIBUIÇÃO DE MARKETING: OBSTÁCULOS E DESAFIOS NA MENSURAÇÃO DE RESULTADO NO MARKETING DIGITAL

FELIPE LEMOS PUPE

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR - DIGITAL MARKETING SECTOR, CHENNAI.

Ms. K. Thrisha · Dr. K. Kokila