Buscador de Tesis y publicaciones académicas

El marketing digital y su impacto en el comportamiento del consumidor

Ben Abdelmouamen, Soulayma

Todas las empresas apuestan hoy en día por el marketing digital, ya sea para la venta directa de sus productos, la promoción de su imagen o comunicación corporativa. Este trabajo aborda el tema del impacto que tiene el marketing digital sobre el comportamiento del consumidor

Pengaruh Digital Marketing terhadap Peningkatan Volume Penjualan Kamar di The Patra Bali Resort & Villas

Luh Gede Putri Sari P · Suhardi Suhardi

This study aims to find out and analyze the influence of digital marketing consisting of Websites, Social Media and Online Travel Agents (OTA), on the volume of sales increase in the recovery period at The Patra Bali Resort & Villas. This research uses quantitative data types and takes the form of associative research....

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

Jorge Alberto Marino-Romero · Pedro R. Palos-Sanchez · Félix Velicia-Martin

The concept of digital marketing is currently fragmented due to the emergence of many sub-areas of research. This is moti-vated by the evolution of markets that believe in the widespread adoption of digital technologies and online social networks. These changes generate turbulent environments. However, companies have n...

Impact of Digital Marketing Strategies on Entrepreneurial Orientations of Jordan's Commercial Banks

Abdullah Al-Shourah

Technology finance has an increasingly significant impact on the state of the financial industry around the world, including Jordan. Digital marketing has the potential to improve the efficiency, creativity and value of financial services, which can contribute to the resilience and prosperity of customers. This researc...

Plano de marketing com foco do digital: caso do Centro de Estudos Progress

Dias, Carlos Miguel Silva

A célere evolução das tecnologias transformou profundamente a maneira como as empresas e instituições comunicam, promovem os seus produtos e serviços, e relacionam-se com o seu público-alvo. O setor educacional não é exceção a esse fenómeno, visto que as instituições de ensino, incluindo os centros de estudos, enfrenta...

Impact of Digital Marketing on Sales Performance of TVS Motor Company

Autoría no especificada

From Advertisement Integration to Co-Branding: Marketing Alliances Development in Digital Environment

Alexander Agenosov · Natalya Khmelkova

The paper provides a methodological explanation of the essence of shifting from the native advertising format (advertisement integration) to co-branding (brand alliance) involving companies and influencers (opinion leaders) that interact in the digital environment. Such a shift is interpreted by the authors as a proces...

PEMBINAAN KEWIRAUSAHAAN BERBASIS FINTECH (FINANCIAL TECHNOLOGY) DAN DIGITAL MARKETING UNTUK RUMAH UKM BERKAH RESAM LAPIS

Supriati Supriati · Rini Arvika Sari · Tri Handayani

The purpose of this service activity is to provide Fintech (Financial Technology) and Digital Marketing-Based Entrepreneurship Development for the SME House of Berkah Resam Lapis. This activity was proposed after having discussions with the chairman of the Berkah UKM House management, namely Mrs. Evi Susiana, SE., Sy t...

Implementasi Storytelling Marketing dalam Membangun Brand Identity pada Startupreneur Clothing Lokal

null Richard Andre Sunarjo · null Adam Faturahman · null Muhammad Faris Ariq

The rapid growth of social media has driven a shift in digital marketing strategies from conventional methods to narrative-based marketing. One highly relevant approach is storytelling marketing, a technique used to convey brand values and character to build emotional engagement with consumers in the digital era. This...

Relatório de estágio – LKCOM

Ferreira, Clara Isabel Araújo

A revolução digital transformou a atividade das empresas e o marketing. O marketing digital permitiu às marcas definir estratégias de aproximação com o cliente e com base no seu perfil e jornada de consumo. Neste contexto, a formação nesta área assume um papel determinante e o presente relatório reporta a aplicação de...