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Effectiveness of Digital Marketing Strategies on Consumer Engagement and Brand Awareness

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Incidencia del Marketing Digital en el Posicionamiento de Consultorios Dentales, Ubicados en el Cantón Durán

Arévalo Saguay, Danna Paula

El presente artículo académico tiene como objetivo principal analizar la incidencia del marketing digital en el posicionamiento de los consultorios dentales en el cantón Durán, por tal razón se estableció una serie de investigaciones sobre la situación de los centros odontológicos, donde se evidenció que existe un núme...

Utilization of Digital Marketing in Increasing Sales of Msme in Bengkalis Regency

null Juspiani Juspiani · null Yunelly Asra

This research project aims to utilize digital marketing to increase sales of Msme Martabak Mandor, Gatot Subroto street, Bengkalis City. Project implementation is carried out through 4 stages, namely (1) project preparation planning (2) project implementation planning, third (3) project completion stage, and Fourth(4)...

Ratkaisut yrityksen digimarkkinointiin

Jaakkola, Lauri

Insinöörityön tarkoituksena oli selvittää digitaalisen markkinoinnin rooli yrityksen markkinoinnissa ja se, millä keinoin ja minkä sähköisten kanavien kautta tämä markkinoinnin muoto onnistuu tehokkaasti ja yrityksen markkinointistrategiaa tukien. Tutkittiin modernin markkinoinnin perusteita, erilaisia digitaalisen mar...

PENDAMPINGAN PEMASARAN PRODUK UMKM OLAHAN SINGKONG MENGGUNAKAN DIGITAL MARKETING

Abdullah Abdullah · null Tri Sumiyanti

Impact Current technological developments require society to be able to face the challenges of the times. One of those affected by change is in the economic sector. The growth of society's needs is increasing which requires people to be aware of technology at this time, many consumers are utilizing technology via the i...

Mapping the Future of AI-Driven Digital Marketing: Bibliometric Insights on Personalization, Ad Optimization, and Customer Engagement

Dewi Deniaty Sholihah

The rapid advancement of Artificial Intelligence (AI) has significantly transformed digital marketing, particularly in the areas of personalization, advertisement optimization, and customer engagement. Despite the growing number of studies addressing these topics, research remains fragmented, with limited integration a...

PENDAMPINGAN CONTENT MARKETING SEBAGAI STRATEGI PEMASARAN ONLINE PADA UMKM DI DESA NENIARI, KABUPATEN SERAM BAGIAN BARAT

Hanok Mandaku · Hapsia S. Sahartira · Reindy A. Cokrowijaya

The development of digital technology encourages Micro, Small, and Medium Enterprises (MSMEs) to adapt to online-based marketing strategies to increase business competitiveness. However, most MSME actors in Neniari Village, West Seram Regency, still face limitations in utilizing digital media, especially in the impleme...

Pemberdayaan UMKM Keripik Melalui Literasi Digital Marketing dan Rantai Pasok Produk di Desa Kasomalang Kulon Subang

null Irwan Chairuddin · null Juliater Simarmata · null Olfebri Olfebri · null Aang Gunawan · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) producing chips in Kasomalang Kulon Village, Kasomalang District, Subang Regency, have significant potential to support the community's economy. However, most entrepreneurs still face various obstacles, including limited understanding of digital marketing, suboptimal use of...

The Effect of Artificial Intelligence and Responsive Market Orientation on Digital Marketing Performance of SMEs

Basil Abdulrehman Bawaneh · Dr. Nadratun Nafisah binti Abdul Wahab

The aim of this study is to examine the relationships between AI and digital marketing performance of SMEs, as well as between responsive market orientation and digital marketing performance of SMEs in the United Arab Emirates (UAE). Quantitative methodology was applied to test the hypothesized relationships. Questionn...

Implementation of Digital Marketing to Increase Sales at Pizza Gaza MSMEs

Husni Mubarok · Rambat Lupiyoadi

Pizza Gaza is a culinary MSME that produces and distributes frozen pizzas through a reseller network with social media engagement in the form of humanitarian contribution to Palestine. The main issues facing this enterprise are suboptimal digital marketing and declining sales performance during a specific period. This...