Buscador de Tesis y publicaciones académicas

Penerapan Digital Marketing Serta Inovasi Produk, Guna Untuk Menarik Minat Beli Konsumen Pada Gula Semut Pedawa Di Singaraja

null Ni Luh De Erik Trisnawati · null Putu putri ardia sari

Abstract, The results of this study indicate that product innovation has a direct influence on consumer buying interest in Pedawa Ant Sugar in Singaraja, with the more product innovations owned by business owners the better for the business, because it can increase buying interest from consumers, as evidenced by the ex...

THE ROLE AND OBJECTIVES OF MARKETING IN THE CONTEXT OF CIRCULAR ECONOMY DEVELOPMENT

Yuriy Robul

The article considers the role and place of marketing in the socio-economic system, which operates on the principles of a circular economy. The need for a systematic consideration of marketing at the national economy level with involvement of macromarketing categories and concepts is shown. Accordingly, marketing shoul...

Digital Darwinism: Digital transformation, marketing and public higher in Greece

Makrydakis, Nektarios S.

El presente estudio aborda la posición del marketing y su transformación digital como función administrativa en las organizaciones públicas de educación superior en Grecia. El estudio partió de la necesidad de comprender las actitudes de los gestores de las universidades públicas griegas ante la necesidad de adoptar nu...

Impact of Digital Marketing Strategies on Consumer Behavior in Emerging Markets: A Case Study and Qualitative Analysis of Key Techniques

Imran Ahmed Siddiqui

This study explores the impact of digital marketing strategies on consumer behavior in emerging markets, employing a qualitative research methodology with three real-world case studies. The research focuses on key themes such as localization and cultural adaptation, influencer marketing, and mobilefirst strategies. Fin...

Digital Marketing Support and Business Development Using Online Marketing Tools: An Experimental Analysis

Ari Warokka

HUBUNGAN ANTARA STRATEGI PEMASARAN DIGITAL DAN PERTUMBUHAN PENDAPATAN UMKM DI JAWA TIMUR

Sucipto Sucipto

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing significantly to the Gross Domestic Product (GDP) and job creation. However, in the digital era, many MSMEs face challenges in adopting effective digital marketing strategies. This study aims to analyze the relationshi...

CONCEPTUALISATION OF DIGITAL MARKETING AS A MARKETING SYSTEM

Yuriy Robul

Website and marketing materials

Autoría no especificada

Pelatihan Optimalisasi Pemasaran Melalui Media Sosial Berbantuan Ekosistem Digital Ketenagakerjaan Di BBPVP Semarang

Ujiati Rahayu · Joko Sutarto

This study was motivated by the importance of developing digital marketing competencies and workforce readiness in the era of digital transformation through social media-based training. The study aimed to analyze the implementation of social media marketing optimization training supported by a digital employment ecosys...

Variables que impulsan el uso de la IA en el marketing digital

Sánchez Villafañez, Pablo

Este Trabajo de Fin de Grado (TFG) estudia cómo la inteligencia artificial (IA) está transformando el marketing digital y afectando las decisiones de compra de los consumidores. Para ello se realiza una revisión exhaustiva de la literatura para definir los conceptos clave de marketing digital e IA, y se analiza cómo es...