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In today’s modern world sustainability and ethics have become increasingly important topics in Marketing and digital communication. Consumers are more interested than ever in companies’ values and responsible business practices, which influence customer trust and purchasing behavior. This thesis researched how sustaina...
social mediaeconomics and businesssocial scienceshorse sports
Alessandro Manoel Moreira, MOREIRA, A. M. · Denise Cristina Dallaqua Moreira, MOREIRA, D. D.
RESUMO A evolução do marketing expressa mudanças profundas na relação entre organizações, consumidores, tecnologias e sociedade. Do Marketing 1.0, centrado no produto e na produção em massa, ao Marketing 7.0, associado à inteligência artificial generativa, hiperpersonalização e ecossistemas digitais preditivos, observa...
This paper aims to discuss the application of AI in digital marketing, its role in enhancing decision-making, personalization, and campaign performance along the customer's journey. This study employs a qualitative research approach to investigate the strategic application of AI in digital marketing, drawing on recent...
Penggunaan teknologi digital marketing pada aplikasi TikTok Shop telah meningkatkan kepuasan pengguna dengan cara yang efektif. Strategi digital marketing yang digunakan oleh Dope And Adapt, seperti harga spesial untuk setiap live streaming, tempat menarik untuk melakukan live streaming, dan promosi di berbagai platfor...
Ananda Rizki Akbar · Sokhikhatul Mawadah · Ahmad Furqon
Purpose - This study aims to determine the effect of customer experience variables, company image, and digital marketing on customer loyalty. Method - This research uses quantitative research methods. The data used is primary data with a sample of 100 samples. Sampling is done by accidental sampling technique which is...
The study was conducted to determine the influence of digital marketing, brand ambassadors, and brand image on purchasing decisions for Scora products in Sidoarjo. This research methodology is based on a descriptive quantitative approach, for the population includes all buyers of Scora products in Sidoarjo, and the sam...
Digital MarketingPurchase DecisionsBrand ImageBrand Ambassador
The appearance of virus COVID-19 pandemic has made businesses change their marketing communication strategic ways to survive in this pandemic, including makeup companies like Madformakeup. One of the strategies used by Madfromakeup is planning a fair and effective digital marketing communication strategy and implementi...
economics and businesssocial sciences3. Good health
In present scenario of COVID-19, the effect of pandemic on Digital Marketing is visible not only in urban areas but also in rural areas. Customers are searching for various products and services through Google by which they can purchase wide range of products and services to fill their needs and desires at relatively l...
economics and businesssocial sciences11. Sustainability1. No poverty
Many MSMEs now rely on digital technology in their everyday marketing activities, especially to reach customers and promote their products more efficiently. Using digital media, businesses can reach customers more easily, introduce products, and keep in touch with buyers. However, not all MSMEs get better marketing res...
Irfandi Buamonabot · Daniel Susilo · Guellica Agnesia Claudia Thanos · Toong Hai Sam · y 3 más
Facebook has developed into much more than just a social media platform since its 2004 launch, changing the way businesses engage with their customers and emerging as a powerful player in the field of digital marketing. Due to the increased attention this evolution has received from academia, extensive research has bee...
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